| Since 1978,China has made a great decision to implement reform and openi ng up,and the demand for financial information from the society and the public is increasing day by day.Therefore,financial media and newspapers came into bein g.Take CRI as an example.The international online website launched by CRI has spread around the world in 61 languages,reaching audiences in five continents a nd more than 180 countries.The influence of domestic financial media has been c ontinuously enhanced through the transmission of financial information.In additi on,the appearance of "global finance and economics connection"(also known as "world finance and economics")launched by the finance and economics channel of CCTV has further satisfied the diversified economic demands of the audience.The program takes Beijing as the starting point,takes a global view,adheres to th e positioning of International Finance and economics,makes full use of video and telephone connection as the means of communication,and selects five continents of Asia,America,Europe,Oceania and Africa as the basic framework,Strive to present the most persuasive financial information and highlight the prominent fea tures of the internationalization of the global financial channel.However,as a wh ole,China’s financial reports are still in the initial stage of development,and there is still a large development gap compared with the mature and excellent financial media in the West.This paper selects the domestic China Radio International and the global fina ncial link column as the model,deeply cultivates the international vision of the do mestic media,helps to tell Chinese stories and spread Chinese voices,and hopes t o provide useful reference and Enlightenment for the external communication of China’s financial media.The first chapter is the introduction,which mainly introd uces the efforts and contributions made by domestic and foreign scholars in the fi eld of international communication and financial news,and deeply studies the the oretical and practical significance of China Radio International and the column of global financial link.The second chapter discusses how to enhance the internatio nal influence of China’s financial media from the perspective of the relationship b etween financial news and international communication.The third chapter mainly analyzes a series of problems faced by China’s financial news in the international communication,such as the narrow coverage,the proliferation of homogeneous c ontent and the lack of mainstream influential newspapers and periodicals.The fou rth chapter is from the perspective of Chinese and western financial media,specif ically analyzes the development advantages and disadvantages of China’s financia l reports,and the contribution of western excellent financial media in external co mmunication.The relevant content of the fifth chapter is to provide specific strate gies and plans for the sustainable development of financial newspapers in the futu re from the perspective of how to tell Chinese stories and spread the voice of Chi na,and to conduct corresponding discussions from the perspectives of agenda sett ing,internal integration,international cooperation and media integration.Finally,the content of the sixth chapter is more combined with the problems of lack of for esight and lack of in-depth analysis in the process of China’s financial reports,so as to provide reference for expanding the "going out" road of China’s financial me dia.At the end of this paper,it also puts forward the problem of "stereotype" of th e West on China.Breaking this inherent stereotype,developing strengths and avoi ding weaknesses,weakening and eliminating the development gap between China and the western media is also the only way to realize the innovation and develop ment of China’s financial media. |
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