The Soft Power Of The Context Of The International Spread Of Strategic Studies,

The soft power theory has caused widespread concern in domestic and international society since Joseph Nye,the famous American scholars,created in 1990s'.Under the world theme of the Peace and Development,the attraction which includes culture, political values and foreign policy is obviously has more positive significance than military and economic force.Many countries regard developing the soft power as their goals,and China even put developing the soft power as the national development strategy.At this era of media society,the Soft Power which bases on spreading and identity firmly depends on the international communication.International communication which is indispensable to mass media as the main channel has important influence for developing the Soft Power.From the perspective of the reality of China,during developing the Soft Power, China has less speaking chance and in a low status in the international public opinion due to the lack of ability of international communication.Foreigners,especially the western governments and people have more negative impression of our country than positive impression.Among the agenda topics created by the westerns,from the "China threat" to "China colonizing",from "China's responsibility theory" to "Chinese spies",Chinese media have been in a passive position.This situation is obviously unfavorable to develop the Soft Power which regards "attraction" as its core. So the dissertation tries to settle how to strengthen the construction of the international media in China to improve the ability of international communication, and how to develop the Soft Power through international communication.In the first chapter,I raises the issue,academic values and the related concepts and theories;In chapter 2,I analyze the relationship between mass media and the Soft Power from the macroscopical level to microcosmic level,and I will eventually embody the relationship into the international activities,combined with the reality of our country to analyze the importance of strengthening the international media; Chapter 3 and Chapter 4 discuss respectively how to strengthen China's international media power from the spreading ability and influence of.In these two partsâ… try to make suggestion for the construction of the spreading ability and influence of China's media.In the Chapter 5,6,7,I start from the communication strategy,discussing separately the international communication of the Soft Power's key resources(culture, political values and foreign policy).I think that the spreading of culture should be combined with the nationality and universality of Chinese culture,and TV drama and Documentary are the better form of the mass media channels.For the spreading of political values,it should consider from normal political communication and the crisis status.For the spreading of foreign policy,I suggest that the international public relations idea and procedures could be used to achieve effective international communication.