Research On Present Situation, Problems And Strategy Of CNC International Commutation

One of the important factors to measure a country’s comprehensive national strength is its culture soft power. How to promote culture soft power becomes one vital important factor by which a country promotes the comprehensive national strength and international competitiveness under the information age. However, at present, in China, the main problems include unbalanced flow of the development of culture soft power and the hard power of economic development, lower culture innovation and the lack of international commutation ability. Currently, the Chinese culture influence and word transmissibility are out of proportion with its economic and political status; there is enough quantity of international commutation yet is not enough “quality”.On the competition of right of speech with the international mainstream news agencies, China’s mainstream media represented by the Xinhua News Agency plays an important role in international reports. China’s mainstream media is voicing to the world through the own main force status, constructing and enhancing China’s culture soft power and international voice. Therefore, by taking China’s mainstream media representative Xinhua News Agency CNC as an example, its present situation and problems of international communication are discussed; detailed exploration is conducted by combining the aspects of concept and principle; the problems and solutions of the international communication of China’s mainstream media are put forward by thinking and analysis.