Research On The Value Evaluation Of Enlight Media

With the rapid development of China’s economy,the people’s material life is constantly improving,and the people’s demand for spiritual culture is also increasing.The spiritual demand has spawned many industrial developments.Among them,the development of cultural industry has attracted more attention,and the cultural media industry has been a hot topic in recent years.The people’s attention to film and television is also growing.In recent years,the film and television industry has shown diversified and diversified prosperity and development,and the state’s support policies for the film and television industry are constantly improving and increasing.Nowadays,the sound development of the film and television industry has attracted more and more shareholders and investors to invest.In addition,the managers of film and television enterprises also constantly enhance the company’s value for the company to stand firm as a film and television giant.In order for managers and investors to have a better understanding of the enterprise itself,it is particularly important to evaluate the intrinsic value of the enterprise.First of all,this paper sorts out the significance of value assessment,the method and choice of value assessment,and the application and improvement of residual income model related literature review.Therefore,it is known that the residual income model has more advantages than other evaluation models.Based on this,this paper first selects Enlight Media,the largest private media and entertainment group in the cultural media industry,systematically analyzes the economic,political,social and technological environment of the company,and then further analyzes the overall operating and financial conditions of the company.Secondly,this paper analyzes the advantages and disadvantages of several evaluation methods,and combined with the characteristics of light media,finally select residual income model to evaluate the value of light media.For the defects of this model,this paper introduces the DuPont analysis system and the ending price-book ratio to revise the original residual income model,in order to obtain more accurate and objective evaluation results.Thirdly,this paper applies the revised residual income model to Enlight media and finds that the evaluated results are within a reasonable range,and the intrinsic value of Enlight media is higher than its market value.That is to say,light media has the possibility of being underestimated by the market.This conclusion provides some reference value for enterprise managers and investors.At the same time,this paper further verifies the effectiveness of the residual income model through sensitivity analysis.Finally,this paper puts forward the relevant value enhancement strategies such as opening up new screening channels,improving the quality of works and balancing business development.It is hoped that the company can better enhance its intrinsic value in the future.