| The implementation of the Rural Revitalization Strategy is a major decision and deployment made at the 19 th National Congress of the Communist Party of China.It is a major historical task to fight a decisive battle to build a well-off society in an all-round way and build a socialist modern country in an all-round way.It is the general starting point of the work of "agriculture,rural areas and farmers" in the new era.Today,with the vigorous development of the Internet industry,China’s agricultural development has not caught up with the Internet in time.The development of agriculture is still facing great problems,especially in the dissemination of agricultural information.Today,with the rapid development of information,our traditional media still play an important role in disseminating agricultural information.Among the few TV channels in the country,subdivided into provincial channels and then specific columns in the channel,they all play a vital role in local agriculture and farmers.China’s provincial agricultural column development to today has about 20 years of history,continuous exploration and innovation.Provincial agricultural column how to combine local characteristic,do first gear to satisfy agricultural production demand truly column,it is to need to ponder seriously.Under the impact of new Internet media,traditional TV channels are facing the urgent demand for transformation and innovation.How does traditional TV agriculture program get a place in the competition of Internet new media and how to position its content? How to innovate communication channels? How to segment the audience? All these have become the question that the agricultural TV media should ponder.This paper mainly starts from a specific column in the provincial agricultural channel,from small to large,from point to surface,from table to inside,mainly studies the development strategy of agricultural columns in the new media era,which is mainly divided into four parts.The first part is the analysis of the research background and literature of this paper.By analyzing the excellent experience of our ancestors,we explore the shortcomings of the development of agricultural columns in the new era,so as to find the entry point of the article.The second part is the development and current situation of agricultural programs in the new media era.Combined with the development of the times,it deeply analyzes the development of agriculture and the development of today’s new media era,and clarifies the relationship between them,so as to further better analyze how agriculture can develop better in the new media era.The third part introduces the development of the column and analyzes the advantages and disadvantages of the program development by giving an example of the column "daohuaxiangli" in the public agriculture channel of Jiangxi Province.The fourth and last part is to solve the problems mentioned above.In the development of the new media era,what methods and countermeasures should be used for the development of traditional media columns.The author explains it from the aspects of audience,communication channels,content positioning and topic selection,in order to provide some development strategies for the development of agricultural columns in the future. |
