Transition Way Of The Column About Agricultural Popular Science

Among the TV columns, the column about agricultural popular science is the weakest. In recent years, with the development of the agricultural media, the column about agricultural popular science finds their own opportunities. This thesis takes the column about agricultural popular science as the main object of study, probe into the realistic difficulties and transition way of these columns. The overall thought is to find problems, research problems and solve problems, taking the example of Dr. Farm In Action. From theoretical study to practical operation, this thesis is around the realistic difficulties and transition way of the column about agricultural popular science. This thesis's theories are transitional theory, theory of core competency and economic theory the influence and so on. This thesis based on solid research, analyzes the problems traditionally and puts forward the method to solve the problem, using field research method, content analysis method and case study method and so on.Firstly, this thesis takes a general view of the whole situation and analyzes the definition, developmental progress and audience targeting of the column about agricultural popular science. Secondly, taking the example of Dr. Farm In Action, this thesis analyzes the various problems in this columns from content and management by the investigation and interview. Thirdly, combining the each problem and whole environment about the column about agricultural popular science, this thesis puts forwards the strategy of two-step transformation and manages to build a large platform about benefiting farmers. At last, in view of the present research situation and the deficiency, this thesis puts forward the new outlook on the research content and the object of study.