The Current Problems On The Agricultural Professional Channels And Development Strategies

Picking Wanting the mass media dissemination's young audiences are disseminate the enterprise to develop the certain level inevitable result. In recent years, China television channel's specialization was like a raging fire, national all levels of television stations have established the many kinds of type specialized channels successively. Overall, these specialized channels have enriched people's energetic cultural life enormously, and promoted the Chinese television profession's fast development, therefore is called it the Chinese television "the second undertaking". During, specialized also arises at the historic moment to the agricultural channel. However, in had, in the middle of the development process to the agricultural specialized channel to meet many questions, moreover was also very defective to agricultural specialized channel summary and the research theoretically in reality. In the present case, is in hard shoulder load morality and justice and the viewing ratio is in a dilemma specialization between the region to the agricultural channel, to the agriculture, quantity which serves for the agriculture are not truly many, and even is quite generally inferior to the agriculture television program's quality, satisfies under with difficulty the new situation the general countrysides audiences'information and the entertainment demand. Therefore, in view of these questions, how to enhance the specialty to the agriculture television channel quality, how to deal with the solution effectively the actual problem which exists to the agriculture television channel, already became the television media service agriculture, to serve the farmer, to serve the rural economy construction the urgent matter. The author as the Henan television station new countryside channel's being employed public figure, the question shall be grateful as a personal favor which exists to middle the countryside channel's present situation and the practice, therefore this article and must has carried on the basic elaboration to the agricultural specialized channel to the agricultural program to the agriculture television program's present situation, and analyzed some technologies which, the resources the present exists to be deficient, program time, program content, program form as well as audiences localization and so on many aspect questions. And has oneself certain ponder to these question's solution and the counter measures.