| During the centennial celebration of the founding of the Communist Party of China in 2021,various media at all levels throughout the country focused on the theme of "Celebrating the 100 th anniversary of the founding of the Communist Party of China",gave full play to their respective advantages,and carried out centralized and extensive reports in the form of multimedia technology and content,which can be described as a variety of highlights,creating a good public opinion atmosphere for welcoming and celebrating the centennial of the founding of the Communist Party of China.Among them,Jiangxi News app,as the news app of CPC Jiangxi Provincial Party Committee and provincial Party committee newspaper,has carried out a large number of unique reports and activities to celebrate this major report theme through pre-planning and meticulous deployment,using various report carriers,and utilizing graphics,animation,short video,H5 and other integrated media means.Therefore,this paper focuses on the relevant reporting practice of Jiangxi news app with the method of content analysis.This paper first reviews the planning of Jiangxi news app to launch this theme report,then summarizes and analyzes its experience and practices in content production and technology application,and points out the shortcomings in its report.Finally,this paper puts forward some suggestions to improve the reporting of major celebrations in the future,so as to help the mainstream new media improve the communication,guidance,influence and credibility. |
