Research On Major Theme Reports Of Party Newspapers In An All-media Environment

The core concept of modern communication is "audience centered".As of December 2018,the number of Internet users in China has reached 829 million,and the proportion of mobile users is 98.6%.In other words,we can see that the Internet determines the initiative of the times.Society needs the judgment of the mainstream media to face complex public opinion.Major thematic reports are the breakthrough for Party newspapers to effectively demonstrate their public opinion dissemination,guidance,influence,credibility and social responsibility.This should be the choice for the transformation and development of Party newspapers.This paper chooses People's Daily,Nanfang Daily,Hangzhou Daily and Kaifeng Daily as the main research objects.In-depth study of "major thematic reports" is conducted from the following four aspects.Firstly,the concept of "major thematic report" is expounded from the perspective of journalism and communication,and a new definition is made.By analyzing its characteristics and social functions,the paper finds out the main problems existing in major thematic reports and provides theoretical basis for new practice research.Secondly,it elaborates the concrete practice of the new practice of the three-level Party newspapers,and specifically analyses the exploration of different new modes such as "central kitchen," "all-media major revision," "visual communication," "interactive communication," "network linkage and extension of the reporting chain," which provides the direction of transformation for the research of lajor thematic reports of the Party newspapers.Thirdly,through the analysis of the new system of Party newspaper discourse,the new mode of public opinion dissemination and the new territory of the mainstream value.This paper emphasizes the innovative transformation of effectively utilizing the distinctive media platform to occupy the position of the mainstream public opinion in an all-round way,and probes into the thinking of the future development path of major theme reports in Party newspapers under the full media environment.Fourthly,this paper provides the guarantee mechanism and talent support for the major theme report of the three-level Party newspaper,the mechanism innovation changing with time and the exploration of news talent training mode.And provides some ideas for the future training of versatile jourmalists in the all-media environment.Through the research on the above four aspects,it can be concluded that party newspapers,as the mainstream media,can still highlight the core competitiveness of serious political and economic media and their guiding power to public topics by virtue of their strong advantages in the production of major theme reports in the all-media environment.And the Party newspaper can still be the leader of content dissemination under the impact of the Internet information revolution,to achieve the adherence of social responsibility.