Research On Provincial Party Newspaper News Client's Content Creation And Operational Innovation

With the rapid development of Internet,provincial Party newspapers have transformed and built their own news clients,but the development level of provincial Party newspaper news client is polarized.In order to improve the dissemination and influence of newspapers client,this paper is taking the ‘Nanfang Plus ' as the specific research object.This paper attempts to sum up the experience from the success of "Nanfang Plus" to give the provincial Party newspaper clients some reference.Firstly,this paper combs the development of provincial Party newspapers in China,and sums up the common shortcomings.Secondly,it analyses the achievements of Nanfang Plus news client in content production and operation innovation.In terms of content production,we have built a special new media laboratory and created new media products close to the current live air outlet.We use the specific case of typhoon "Mangosteen" landing to show how the Nanfang Plus provincial Party newspapers reflect their height and speed.In the aspect of operation innovation,Nanfang Number was the first platform and important content source of government new media aggregation.It thoroughly innovated from technology to digital thinking.Finally,on the basis of the analysis,the paper puts forward the following suggestions for the development of provincial Party newspaper news client,which is represented by "Nanfang Plus".They are: Cost-saving to achieve the integration of the whole group,conversion of context and promotion of mainstream thought,bring forth the new through the old,finding the differentiation location,exploring a new Blue Sea for government affairs to find a profit model suitable for itself,and innovating technology to promote intelligent production distribution and visualization.