Research On The Digital Transformation Of Brokerage Business Of Securities Companies

The Fourteenth Year Plan clearly proposes to accelerate digital development and promote the digital transformation of various industries.With the goal of studying the digital transformation of brokerage business of securities companies,this paper first conducts a large number of theoretical studies on the securities industry using the literature research and statistical analysis,analysis of the current domestic digital development and the status quo.At the same time,the paper discusses two typical transformation modes of brokerage business in the domestic securities industry,the digital transformation of "1+N" mode and the cross-border cooperation mode,and thus opens the in-depth research on the digital transformation of brokerage business of G Securities Company.Secondly,taking the digital transformation of G Securities Company’s brokerage business as a case,on the basis of digital technology application,business process transformation,sustained release and micro-service theory,on the basis of G Company’s field investigation,simulation data analysis,and in-depth understanding of the current digital development status of brokerage business,it is proposed that G Company’s current digital transformation of brokerage business faces the problems of long-term business processing,difficult business logic implementation and high risk of business release.It is proposed that the introduction of digital technology can promote the transformation of brokerage business process.The introduction of micro service technology and sustained release technology improving brokerage business customer service experience,that the introduction of digital technology can promote the transformation of brokerage business process.The introduction of micro service technology and sustained release technology improving brokerage business customer service experience.The digital transformation of brokerage business to “1”,Other services are transformed to “N”,concentrating all resources to provide guarantee for the digital transformation of brokerage business,and then realize the transformation of all businesses of G Company.Finally,this paper introduces two dimensions of digital transformation breadth and depth of evaluation indicators,and then constructs the digital transformation evaluation system of brokerage business of securities companies,and evaluates the effect of G company’s brokerage business digital transformation.At the same time,it also provides reference for other securities companies to realize digital strategy.