| In the era of digital economy,digital transformation has become an inevitable trend for the development of traditional enterprises.This paper takes the digital transformation of ZX automobile logistics company as the research content,analyzes the current situation and existing problems of enterprise digital development,and discusses the implementation strategy of digital transformation,so as to help enterprises realize the high-level transformation of core business and business model.This paper uses the research methods of literature analysis,field investigation and PEST analysis to establish the research topics,explore the existing problems and analyze the causes,and then puts forward the implementation strategies and safeguard measures for enterprises to carry out digital transformation,including digital infrastructure,digital operation system,logistics financial services,network freight platform,logistics industry alliance,as well as corporate organizational change,human resources optimization,corporate culture construction,etc.For the vast majority of enterprises,digital transformation is by no means a day’s work,because it not only needs to use information technology to realize the comprehensive digitalization of enterprise business,but also involves many changes in the company,including organization,human resources,finance,technology,corporate culture and so on.Risks and challenges are everywhere in the whole change,which is a long-term evolution process.ZX company is a representative third-party automobile logistics enterprise in China.It is expected that this study can provide some reference and help for the digital transformation of the domestic automobile logistics industry. |
PDF Full Text Request