Research On The Public Opinion Governance Strategy Of Public Health Emergency On Weibo

As a social media platform,weibo has not only changed the way media spread information,but also changed the way people get news and information.In the process of spreading public health emergencies,the spread of public opinion on weibo will affect the communication effect of the whole event.The development direction of the event will ultimately affect the social environment,public sentiment and other aspects.The weibo platform is characterized by massive information,different background of releasing subjects and diverse narrative angles,which form a contradictory relationship with the limited attention of audiences.In this reality,the sound of one aspect of the event will be infinitely amplified,thus ignoring the whole picture of the event.This is not conducive to the effective dissemination of information.Based on this reality,effective public opinion governance is particularly important.This paper takes COVID-19 as a typical case through literature study,case study and questionnaire survey.At the same time,the four-stage theory of communication of crisis,spiral theory of silence and other classical theories of news and communication are used to make a scientific analysis of the public opinion caused by public health emergencies in weibo.In the third chapter,the author discusses the current situation of public opinion on public health emergencies in Weibo,and discusses the evolution of public opinion on public health emergencies in Weibo based on the four-stage theory of crisis communication;In the fourth chapter,the empirical research on public opinion governance of public health emergencies in Weibo is carried out;In the fifth chapter,the negative problems existing in public opinion of public health emergencies in Weibo are put forward;The sixth chapter puts forward the strategy of public opinion management based on feasibility,so that public opinion can develop in a positive direction,and have a positive impact on the public,it also makes the social environment more stable and harmonious.