The Research On The Public Emergency Respond Mechanism On Weibo Platform

The Internet users boosted enormously during the last several years as thecomputer using popularized dramatically in China. The Internet media, as one of thebrand-new mediums, influent the development of the society so big in terms ofpolitics, economic and culture, etc. Recently, the cyber public opinions monitor drawsmore and more attentions to the people including the scholars and policy-makers ofthe government. Therefore, in order strengthening the Communist Party’s governancecapability and optimizing the management method, one secure and healthy Internetatmosphere and deep research about the public opinion monitor would be essential toour country especially when we are in the middle of building the harmonious society.In all the social mediums, weibo, as one of the most vital and emerging electronicplatform in china, played an important and impressive role in discovering, sharing andsupervising the public emergency. Moreover, the perspective about the ongoing heatedevents could be easily observed from this platform. How to treat the public opinionpublished through the weibo platform should be dialectical, which would be thefundamental principle the scholars and government officers should follow in theirworks. Thus, both the advantages like superior monitoring efficiency and theshortcomings like spreading irrational ideas casually should be considered to evaluatethe impact of the weibo to the development of the society.It is of necessary to study the influence force of the weibo public opinions, whichcould be measured accurately from modeling with numerous original data.Furthermore, calculating and analyzing the significant level of each factor through themodel might give us more appropriate clue on how to make this platform perfectlyand purposively.Due to the reality of worldwide source of the public opinion, the anonymousposters, the varied disseminating method (individual or group spread), the emergentaffairs and the tremendous social pressure induced by whole bunch of people for theweibo platform, it would be necessary for the government to monitor and analyze thestatement posted by each user, to guide and correct the deviate concept they possiblyhave, and to use and optimize the Internet resources economically as well. In myopinion, paying more attention to the weibo public opinions and forming emergencyrespond mechanism would be added to the must-do agenda of the government officers in the future.