| In recent years,the discipline system of Chinese book publishing history itself,has achieved rapid development and reaped many fruits.With an eye on the value of publishing history research,Scholars started to pay more attention to regional book publishing.Taiwan,as an inalienable part of China,also constitutes the country’s modern publishing industry.Due to its policy,Taiwan has developed a completely different route from Chinese mainland,so it is very necessary to conduct publishing research in Taiwan,But so far,the overall and systematic research on book publishing in Taiwan is still relatively small.In fact,after decades of fierce free competition,the book publishing industry in Taiwan has developed a highly refined model in terms of production,production,publicity and sales of publications.The number and variety of its publications are abundant,and its market focus is intensive and its capitalized operation is quite mature.Among the results of book publishing that have been achieved in Taiwan,sporadic and scattered research started very early,but systematic and comprehensive investigations of the historical span of publishing are still uncommon.The situation in place needs to be further improved.At the same time,due to the lack of subjectivity in publishing framework theory and research methods in publishing history research,this study uses the "field" theory in sociology as an alternative research framework.It also uses the interactive relationship between different rights or capital distributions"publishing fields" to understand the influence of political and economic capital in Taiwan on social culture.In the research paradigm,we draw on a four-dimensional structure paradigm that scholars have used for a long time,and take the four aspects of "publisher’s thought-publishing system-publishing medium-publishing effects." On the basis,this research synthesizes a large number of documents and tries to research and analyze the book publishing in Taiwan.The main contents are as follows:First,using the document information service organization,namely the joint cataloging database under the Computer Networking Library Center(OCLC).WorldCat,in the expert search mode,sets up items such as query,index items,restricted content,restricted type,etc.,and searches the Taiwan bibliography according to the number of collections,and sorts out 8,000 collections of bibliography.According to the content of the search,the main contents of the bibliographic collections in Taiwan in the past 70 years,the publishers,and the number and types of books published are introduced.Secondly,analyzing the content characteristics of Taiwan’s book publishing industry.They are:(1)The reprinting of ancient books and documents has become a fashion as it is the same text and species as Chinese culture.In promoting traditional Chinese culture and edifying spiritual values,ancient books have played an active role in cultivating a rich soil for traditional cultural learning;(2)large-scale compilation of family trees to trace the roots of culture.As a comprehensive historical document,genealogy takes“family”as the starting point to create a blood connection between immigrants,thereby enhancing the sense of family identity;(3)The number of local publications is small,and the proportion of translation works is high.Insufficient originality is the fatal injury of Taiwan’s publishing industry.At present,more than half of its works rely on copyright imports,and the development of local authors has been neglected;(4)It has changed from emphasizing academic quality over dissemination and distribution to emphasizing both.Guided by the policy orientation of academic knowledge and industry service development,after private institutions entered the stage of shareholding and groupization,academic publishing capabilities have been improved,and have gradually been recognized by overseas markets.Thirdly,considering the influence of political and economic environment and social values on book publishing,this research refers to the "Publishing Industry Survey","Publishing Yearbook" and other materials in Taiwan.The development process of book publishing in the region is divided into four stages.They are the changes in publishing under high-pressure control(1950-1975),the rapid development under the deregulation(1976-1986),the oversupply after the political lifting of the law(1987-2002),the decline of digital publishing and the book industry(2003-2019),and then introduce in detail the factors that affect book publishing such as political conditions,economic level and cultural environment under each historical period.Finally,publishing institutions are an indispensable part of book publishing research and the main part of the book industry chain.As the guarantee of the quality of book content,their publishing activities have a profound impact on market orientation.This article selects three very representative publishing institutions in the book publishing industry in Taiwan,namely Zhengzhong Publishing Company,Yuanliu Publishing Company and Wunan Book Publishing Company.The analysis of the book,and the analysis of the development path are discussed,hoping to get inspiration from the book publishing activities of the publishing institutions in Taiwan.Finally,publishing institutions are an indispensable part of book publishing research and the main part of the book industry chain.As the guarantee of the quality of book content,their publishing activities have a profound impact on market orientation.This article selects three very representative publishing institutions in the book publishing industry in Taiwan,namely Zhengzhong Publishing Company,Yuanliu Publishing Company and Wunan Book Publishing Company.The analysis of the book,and the analysis of the development path are discussed,hoping to get inspiration from the book publishing activities of the publishing institutions in Taiwan.Since the beginning of the new century,domestic demand has shrunk and there has been a surplus of publishing in Taiwan,which has led to a sluggish publishing market and chaotic industrial development.At a time when the squeeze of publishing space has made it increasingly difficult for publishers to survive,the vast book market in Chinese mainland may be able to provide new opportunities for book publishing in Taiwan.The cultural homogeneity brings great advantages to the cooperation between the two sides of the Chinese book market.In the future,unified Chinese publishing can solve the problem by complementing advantageous resources,building core competitiveness,and creating a benign development atmosphere for book publishing.The biggest difference between the research ideas of this paper and the previous research is that,based on the catalog of Chinese books published in Taiwan included in the overseas collection database OCLC,based on quantitative data,combined with the idea of qualitative research,to understand the development of Chinese book publishing,show books As a cultural marker of overseas influence,this is to understand the Chinese book publishing industry in Taiwan from a constantly developing and changing perspective. |
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