Research On The Best-selling Books On History In Mainland China In The Past Five Years(2015-2019)

In the past five years(2015-2019),the history book market has emerged with subversive and innovative features such as A Brief History of Humans: From Animals to God(hereinafter referred to as A Brief History of Humans)and Half-hour History of Chinese Comics.The cultural genes,market logic,and reader appeals behind their best-selling are all worth thinking about.Their emergence not only brings hope and vitality to historical book publishers and the market,but also pushes the third "popular history" publishing boom triggered by the Hundred Forums column to a new stage of development.With the development of modern media and information technology,the production model of traditional historical interactive film and television books has fallen from the climax to stabilize,and the contents and publishing methods of historical books have shown new characteristics.From the content point of view,most of the best-selling historical books have the characteristics of strong readability and popular humor,which is the basic essence of their ability to win a large number of readers;secondly,the content range is no longer dominated by traditional Chinese history.The contents of " human history " and " world history " have also won the favor of readers in the market;in the end,most of the best-selling history books are closely related to the times and become mirrors reflecting the theme of the times.From the author's point of view,professional history writers and cross-border history writers have their own strengths.Competence is the only criterion for judgment.Majors can also be popular,and amateurs can also look good.From the perspective of the publisher,behind the best-selling book "popularity" can not be separated from the publisher's ingenuity and creative planning.Professional publishing houses play an important role in determining topic selection and content control;private publishing houses are good at marketing planning,use Internet thinking,and grab the reader's "attention" to achieve the purpose of selling books.Summarizing the successful experience of historical best-selling books in the past five years,we can find that classic books are re-promoted and packaged through new media,which can become regular sales books;the historical expression of entertainment is the internal logic of the best-selling historical books;The diversified marketing method is an important channel for book marketing today,which determineswhether the book can obtain huge sales and make huge profits;the content can be perfectly connected with the social and cultural needs of the public,so that the book can occupy the reader market.In short,if a book wants to sell well,it must basically meet one or more needs of the public.Among them,mobile network technology as a technical means to promote book selling,help achieve the purpose of selling.The immense energy of the mobile Internet has inspired us that the future publishing process of historical books is closely related to the Internet.The Internet not only becomes the source of topic selection for books,but also whether a book can become a "transcendental place" for best-selling books.The narrative method of historical books is no longer limited to text,and other updated expressions such as comics will also be applied to book creation.Readers' demands for historical content are gradually released and expressed in social progress.The blind "follow-up" in the publishing industry and the publication chaos that caters to the entertainment reading of the masses and ignores historical facts will gradually improve with the progress of society and the deep expression of readers' demands.In short,summing up experience from specific success stories to provide direction and ideas for the publication of historical books in the future is the significance of studying historical bestsellers in the past five years.In the future history book production and sales process,finding the topic from the "network hotspot" and paying attention to the "Internet marketing" of books are the meaning of the question.To solve the "follow-up" publication of historical books,in addition to legal regulations and strengthening industry self-discipline,the continuous supply of high-quality books and the cultivation of readers' taste are also important measures to solve problems from the roots.To improve the quality of uneven historical books,we should start with avoiding the vulgarization and mediocrity of history.The popular macro-narrative historical writing method cannot fully reflect the historical content.The history from the official and folk has yet to be developed and spread.