Research On The Yuelu History Publishing House Ancient Book Publiction

The inheritance of national cultural is a very noble and elegant career, which is worthy of a lifetime dedication. Without inheritance, there would be no history and no foundation for innovation and development either. Yuelu History Publishing House, guided by the principle of "Inherit Xiang’s learning, absorb other cultures, flourish the academic, accumulate the culture", has gone through30years in fulfilling the mission of the glorious culture. In the past30years, it has experienced a history of growth and development from small to famous and from bringing books to outstanding personnel.In this article, taking the ancient books published as the studying object and the advanced publishers and classic publications as the two main lines, I have combed and researched the ancient books published in order to explore the development road of the local professional small and medium-sized publishing house.This article firstly investigates the established social and cultural background of Yuelu History Publishing House, trying to trace its source in the historical context and to explore its survival state in the great revival of China’s publishing industry in1980s. Even though Yuelu History Publishing House is started with only twenty thousand yuan, it possessed the seven veterans (such as Zhong Shuhe, Yang Jian, Yu Yueheng, Pan Yungao etc.) which were the representatives of elite force in the publishing industry in Hunan and seized the opportunity of the great liberation in the book market. It rose rapidly and won the reputation of "South Yuelu, North Qilu" in just a few years.Zhong Shuhe is an indispensable figure in the publishing history of Hunan and even in the contemporary publishing history of China, as well as the first chief editor in the Yuelu history. As an editor, Zhong Shuhe launched "Eest to West""Zhou Zuoren portfolio" and such a serials of publications which had produced profound impact on the literature and history field. As a chief editor, his editing thought, publishing idea, talent concept set a tone for the development of Yuelu History Publishing House. During his tenure, all the books he had organized or planned, such as ’The Phoenix Series""Old books and New publish""Selected short sketch of the Ming and Qing Dynasty", are fine woks. It can be said that it is Zhong Shuhe who brought the ancient books publishing of Yuelu History Publishing House into the first climax.Yuelu History Publishing House has been able to stand out in numerous professional Ancient Books Publishing Houses because it emphasizes both accumulation and spread and it opens up two sections of improving books and popular books. On one hand, it doesn’t forget its duty as a local professional ancient books publishing house, and is firmly rooted in the HuXiang’s culture. It has compiled and published "Zeng Zuo Wang Wei" four complete works and "Xiang’s army historical series" and such a large number of rural literature classics. In recent years, it also bears the "Library of HuXiang" and other major publishing projects, which has made outstanding contributions to the inheritance of the HuXiang’s culture. On the other hand, Yuelu Publishing House focuses on the popularity of the ancient books and adheres to the business philosophy of "Spend the least money to buy the best books". It reaches to the market coverage of "where there is well water, there are Yuelu book". The Yuelu representatives, such as Yang Jian, Tang Haoming, Xia Jian qin, Ding Shuangping etc. present us with distinctive and unique ancient books because they were faced with different publishing environments and hold different publishing ideas. All in all, generation after generation of Yuelu publishers has explored a road to success with excellent works, outstanding personnel and high efficiency through their hard work, advancing with the times, the pursuit of excellence, their persist in the new ideas and new methods to sort out the ancient books. All of these can provide references for the contemporary collation and publish of ancient books.However, this or that kind of problems still exist in the collation and publish of ancient books currently, such as the game between social benefit and economic benefit, the paradox among the inverse time, timeliness and timeout of the collation and publish of ancient books, and the copyright issues of the collation of ancient books and so on. The causes of these problems are profound and complex, with both innate reason and the disadvantages caused by social development. In an age of all focus on the economic indicators,Yuelu History Publishing House still adheres to the public welfare of the collation and publishing of ancient books; in the culture context of the Masters gradually fading away and the publishing moral landslide, the Yuelu publishers remain calm to stick. All of these have a strong practical significance.At the same time, with the development of the times, Yuelu History Publishing House is also faced with the problem of uneven quality of books, succession gap of the editing team and weakness in marketing strength etc. To solve these problems, it has not only to get experience from the predecessors and recall the short and pithy tradition, but also should be oriented to modernization and greet the digital publishing. In the face of its own shortcomings, it would be more necessary to set out from reality, optimize the structure of books and strive to open up the Mid-range market.