| In recent years,with the increase of the number of cars in China,various automobile problems have followed,and the majority of car owners’ consciousness of safeguarding rights has been continuously improved.However,there are still difficulties in safeguarding rights.At this time,the automobile rights broadcasting program arises at the right moment.Automotive rights of radio shows with the host,advocacy event party,owners,dealers,manufacturers,auto rights event server(lawyers,mechanics expert)and the verbal interaction of the audience to the process of program rights protection,the interactive process of the show,the host discourse power application and influence of car radio to the core factors of safeguarding rights.However,many hosts of automobile rights radio programs fail to exercise their discourse power correctly and control their discourse in a reasonable way.Instead,they abuse or weaken their discourse power,which not only affects the communication effect of the program,but also delays the process of safeguarding rights,so that the purpose of safeguarding rights cannot be achieved.At present,the previous research on the host’s speech power in the radio program of automobile rights protection is extremely lacking.Therefore,this article selects the only national traffic radio,China traffic radio "epicenter wide drives the car",China’s first private car radio voice of the city of zhejiang city of private cars and the voice of the hangzhou west lake of the nation’s first car live TV rights "tiger brother-in-law said car" as the research corpus,reference service,linguistics,communication studies,psychology related theory,such as the car radio show host in safeguarding rights discourse power application for in-depth analysis.Firstly,this paper divides the contexts of automobile rights protection radio programs according to different interactive objects,which are mainly divided into three contexts: the interaction context between the host and the parties involved in automobile rights protection events,the interaction context between the host and the service providers of automobile rights protection events,and the interaction context between the host and the audience of automobile rights protection events.Secondly,the paper analyzes the factors that influence the trend of automobile rights protection radio programs and concludes that the application of the host’s power of discourse is the main factor that affects the trend of the programs.Then it summarizes the present situation and influence of the application of the moderator’s power of discourse.Finally,combined with the corpus,quantitative statistics and analysis are carried out on the problems of the moderator’s discourse power in different contexts,and the corresponding optimization countermeasures are finally summarized.It is found that in the context of the interaction between the host and the parties involved in the automobile rights protection incident,the most common problem is the abuse of discourse power,which is manifested in improper speech,seizing the discourse power and deviating from the theme.Finally,the corresponding interactive countermeasures are summarized.Among them,reasoning and presenting facts can solve the problem of improper speech;question and answer interaction,summarizing key clues and grasping discourse loopholes can solve the problem of the host’s seizing the right to speak;presupposing problems,discussing the matter on its own and focusing on the focus can solve the problem of the host’s deviating from the theme.In the context of the interaction between the host and the service provider,the most common problem is to weaken the discourse power,and the specific performance is echoing.Finally,the corresponding interactive countermeasures are summed up,which are summarized as general explanation,topic introduction and confirmatory questioning.In the context of the interaction between the host and the audience,the problem of the host’s discourse power is the abuse and weakening of discourse power,which is manifested in the privatization of discourse power and the blind selection of messages.Finally,the corresponding interactive countermeasures are summarized.Among them,using data to speak,changing thinking and enhancing the sense of language boundary can solve the problem of privatization of discourse power;taking the right seat can solve the problem of blindly choosing messages.The results for car activist radio show host discourse power balance achieved in the multidirectional interaction to provide the corresponding countermeasure,make the host in the face of different interactive object rights in order to achieve the purpose,correctly grasp the discourse power correction problem of discourse power and weaken the discourse of power abuse,thus to improve success rate of rights and communication effect. |
