Research On Shandong Radio And Television Business Model Innovation In Integrated Mass Media Time

In recent years,Chinese traditional media has faced new development opportunities.In the face of continuous innovation of modern science and technology,traditional media must actively transform to the direction of converging media.For traditional media,it is necessary to transform business models and industrial models,and actively embrace the advent of the era of integrated media.The business model of television media must also be adapted to keep up with changes.The advent of the era of converged media does not mean the demise of traditional media.Traditional media can still continue to give play to its own advantages,combining with new media platforms,strengthen its core competitiveness,participate in the process of media integration and development,and achieve transformational and symbiotic development.In this context,as a representative of the media actively transforming for the wave of integrated media,Shandong Radio and Television also encountered various problems during the transformation,such as a single profit model and the restructuring of the linear communication industry chain.These problems need to be tackled in time,otherwise it will be detrimental to the development of Shandong Radio and Television in the era of integrated media.This article uses Shandong Radio and Television as the research object,discusses how to develop Shandong Radio and Television in the new era better,seeking a new path for the development of integrated media,and analyzes problems and difficulties from the perspective of industrial economics and management theory.Make a structural analysis of the internal and external environment of Shandong Radio and Television.First of all,the problems in the development of Shandong Radio and Television’s business model include the inability of communication forms and content to meet the needs of the audience,the lack of integration of the value chain,insufficient coordination,low efficiency,single profit model,and insufficient sustainability.Secondly,in Shandong In the process of innovation of the radio and television business model,after analyzing the environment of the rapid rise of new media,the diversification of advertising media and the increasing attractiveness of new media,the corporate vision of Shandong Radio and Television is used as the guide,and the goal of Shandong Radio and Television’s business model innovation is clear.The business model of the radio and television has been innovatively designed,including the innovative design of technology and content services;Finally,the innovative development strategy of the business model of the radio and television of Shandong has been proposed,including internal and external integration,expanding the value chain,combining its own reality,exploring a unique path for integrated development,and applying Internet thinking,innovative business models,innovative mechanism reforms,cultivating new market-oriented media groups,strengthening the guarantee of operating funds,and strengthening the talent training mechanism in five aspects.In the era of converging media,we hope that Shandong Radio and Television will seize the development opportunities in the era of converged media,optimizing the direction of reform strategies,and truly realizing the standardized development of media conglomerates.