The Research On Competitive Strategy Of HW Power Semiconductor Business

With the progress and development of science and technology,the semiconductor industry plays a pivotal role in the economic development of a country.As a high-end manufacturing industry,the semiconductor industry involves a large number of advanced science and technology,related to the national defense,economy,people’s livelihood and other aspects of the development.As a major branch of the semiconductor industry,power semiconductor is the core device of power electronic equipment and the key to energy conversion and transmission.Its demand is growing rapidly in industrial control,new energy generation,new energy vehicles and other application fields.Since 2018,with the escalating trade friction between China and the United States and the spread of the COVID-19 epidemic,the international competition landscape has been changing,and the attention on the development of the semiconductor industry has gradually increased.At the same time,China has continuously introduced favorable policies and strong financial support for the semiconductor industry.In order to study how to grasp the external macro industrial environment to gain a place in this increasingly hot capital intensive and technology intensive industry,this paper selects HW Power Semiconductor company,and uses enterprise competitive strategy theory and analysis tools to study and try to put forward its next competitive strategy.HW Power Semiconductor Company is a power semiconductor device company with insulate-gate bipolar transistor(IGBT),ultra-fast soft recovery extender diode(FRED)business,business scope is concentrated,is a rising star in the advanced level of the power semiconductor industry.Its products are mainly used in industrial control,and some are used in new energy and household appliances.Power semiconductor relatively high profit margins in the semiconductor industry chain,industry competition is intense,HW power semiconductor company as a large semiconductor companies,its market share is not high,at the same time there are poor profitability and development space is limited,etc.,how to improve competitiveness in the field become a problem to be solved.This paper mainly uses literature research,financial analysis,comparative analysis,quantitative and qualitative analysis and other methods to analyze the essence of the problems faced by HW Power Semiconductor Company,and determines its external opportunities and threats through macro environment analysis and industrial competitiveness analysis.Through the analysis of internal resources and capabilities to determine its internal advantages and disadvantages,combined with the industry expert opinions and EFE matrix,IFE matrix analysis,determine the biggest factors affecting its competitiveness,and finally use the competitive strategy theory to form the corresponding centralized competition strategy.In this paper,through the study of the status quo of HW Power Semiconductor Company,insight into the power semiconductor industry,combining with the current market environment,puts forward the corresponding competition strategy,to promote the development of HW company next has practical reference value,similar to the further development of the semiconductor companies,has a certain reference significance.