Research On Competitive Strategy For Zhuhai Founder Multilayer PCB Co.,Ltd.

PCB(printed circuit board)is the foundation of the electronic industry.In recent years,with social development and technological progress,PCB products are more widely used in all walks of life.The PCB industry has entered a stage of rapid development.It is expected that the global PCB market will continue to grow in the next five years.5G,artificial intelligence,the Internet of Things,Industry 4.0,cloud servers,storage devices,automotive electronics and other segments will become the new direction driving the growth of PCB demand.In the context of the rapid development of the global PCB industry,China’s printed circuit board industry has experienced a period of rapid development,and has gradually occupied half of the global PCB market.With the development of PCB in China into a fully competitive state,in recent years,it has gradually shown overcapacity,fierce competition and even low price competition.Under the current situation,Zhuhai Founder Multilayer Circuit Board Co.,Ltd.,as one of the largest and oldest companies in the domestic printed circuit board market,has faced a severe situation of continuous loss and unfavorable new market development since the relocation in 2021,which has seriously affected the survival and development of the enterprise.It is urgent to find out the problems in its competition through careful analysis and research,and carry out detailed and in-depth analysis of these problems,Take appropriate strategies and take effective measures to ensure the implementation of strategic measures,thus reversing the adverse situation and finding ways to maintain competitive advantage.This article takes Zhuhai Founder Multilayer Circuit Board Co.,Ltd.as the object,uses relevant theories of competitive strategy to explore its development and competitive status,summarizes and analyzes the problems existing in its development and competition,combines the external environment,summarizes the threats and opportunities it faces,and analyzes the available resources it has internally.It uses theoretical tools to conduct in-depth analysis,and ultimately determines the competitive strategy that should be adopted.Firstly,in the first chapter,the background and significance of determining the competitive strategy of Zhuhai Founder Multilayer Circuit Board Company are analyzed,and the research methods and content are determined.Based on the detailed content of subsequent research,the theoretical basis and literature review of this article are summarized and summarized.Secondly,in the second chapter of this article,an in-depth analysis is conducted of the current competitive situation and existing problems of Zhuhai Founder Multilayer Circuit Board Company.By introducing the development,finance,business,technology,market,and current competitive situation of Zhuhai Founder Multilayer Circuit Board Company,the core issues faced by the company’s short-term competitive strategy are summarized,and the root causes of these issues are analyzed based on the actual situation.Subsequently,in Chapter 3,a further analysis of the company’s competitive environment is made.By using tools such as PEST analysis and Porter’s Five Forces Model to analyze the external environment in which the company is located,and also using SWOT analysis,the company’s strengths and weaknesses,opportunities,and threats are obtained,so as to analyze the direction of the company’s WT defensive competitive strategy.Then,by sorting out the characteristics of the three major competitive strategies,their applicable conditions,and fully matching the company’s own characteristics,It is concluded that the company should currently choose a total cost leadership strategy.Finally,in Chapter4,in order to ensure the smooth implementation of the cost leadership strategy,it is necessary to formulate a series of safeguard measures to implement the company’s competitive strategy.Based on the above research,I hope to clarify the competitive strategic direction and objectives for Zhuhai Founder Multilayer PCB Company,promote Zhuhai Founder Multilayer PCB Company to continuously improve its core competitiveness,,stand out from the fierce competition,regain the leading position...