Design And Implementation Of User Incentive System Based On Fission Marketing Activity Model

With the vigorous development of Internet technology,Internet marketing has gradually become a popular marketing method.The incentive theory used in Internet marketing is an important theoretical tool to improve user activity and user stickiness.The user incentive mechanism based on incentive theory can not only stimulate users to increase the frequency of use,promote the establishment of emotional connections,but also better measure the growth stage and use value of users in the product.The user incentive system is a system based on the incentive mechanism,aiming to stimulate users to use and improve the user retention rate.In the case that the enterprise aims to attract users for long-term use and growth,using the user incentive system will be a good choice.one.In order to enrich and expand the functions of the user incentive system,considering the advantages of network marketing,if the network marketing strategy is applied to the user incentive system,better results will be achieved.If the "social fission" theory is used to optimize the marketing campaign strategy and establish a fission marketing campaign model,it will attract more users while increasing exposure.Therefore,it is of practical significance to establish a user incentive system with strong usability and good user experience based on the fission marketing activity model.The main purpose of this thesis is to design and implement a user incentive system based on the fission marketing campaign model.Technically,the system development adopts a development model that separates the front and back ends.The back end of the system is based on the Egg.js framework,and the front end is developed using the Vue.js framework.mongoDB database for storage.This thesis introduces the system in detail from the requirements analysis,general design and detailed design of the system.In the requirement analysis,the system and external interaction design,the fission marketing activity model are introduced,the users of the system are analyzed,and the analysis and elaboration are carried out from three aspects:overall requirements,functional requirements and non-functional requirements.In the outline design,the overall architecture,external interface process and functional modules of the system are designed.In the detailed design,the database table and external interface are designed,and eight functional modules,such as the marketing activity module and the incentive activity module,are designed and implemented in turn.Combined with class diagrams,flow charts and sequence diagrams,they are described in detail.Finally,the functional and performance tests of the designed and implemented user incentive system are carried out.