Sichuan Radio And Television Networks Company Marketing Management Research Based On The Project

Project management, which is a specific project management. Way more and more companies use project management as the business activities of one or more project management. Project management as a business innovation management, how organic and traditional management companies were combined to create a demand for their own development management model is a hot issue in the industry today discussed.Marketing project management project management business of marketing activities is the corporate marketing activities of the project schedule, a new management style management is a business-to-market, the ability to respond quickly to the development of innovative management model. In this paper, according to the Sichuan Radio and Television Network Company Integrated Services program of marketing activities carried out on the marketing activities of the development trend has made, pointing out the modern enterprise marketing activities through the implementation of project management, can effectively improve the management level of enterprises, improve enterprise efficiency. Through the theory of enterprise marketing management project were introduced to explain the relevant knowledge of project management and marketing management, organic combination of the two, applied to actual cases.This paper introduces the Sichuan Radio Networks integrated business management marketing status quo, and analyze issues related to the management of its marketing presence. At the same time, the paper company put the foundation on organizational restructuring building project management, marketing, initially built out of the Sichuan Radio and Television Network marketing company project management, and project management expertise combined with their specific marketing project by project start planning, implementation, controlling, and closing five stages. Clear and specific operational procedures to implement the method, the use of project management in the ways of the key issues under the corporate existence of the traditional marketing management propose solutions to implement the recommendations.Finally, we combine the successful operation of the Sichuan Radio Networks integrated business marketing programs, further elaborated project management applications in enterprise marketing activities, and verified. Marketing project management, enterprise marketing management process and objectives, a comprehensive coverage of the activities of the enterprise management. Compared with the traditional marketing management, marketing management project more applications to a certain size and resources to focus on marketing services companies. Marketing and project management to bring the effect is not immediate, but with the improvement of enterprise project management capabilities, and gradually improve and perfect.