Metropolis Daily Activities In The Competitive Environment Of Multi-media Marketing Research

In recent years, urban newspaper competition is intense with each passing day, eventmarketing is the city newspaper to media environment changes, in order to enhance the brandimage and the operating results of an important means.Therefore, from the dissemination of science, marketing, economics perspective tointerpret the event marketing, research on China's mainstream city newspaper activitymarketing situation, and explore the city news event marketing development countermeasure,is conducive to a better understanding and using marketing activities, promote the innovationand development of metropolitan newspaper.By defining the urban newspaper marketing activities definition, analysis of newspapermarketing activities in China's development status, sort the metropolis newspaper marketingactivity types, features, and the existing problems, and puts forward the countermeasures; atthe same time, the Senate used communication theory, from the communication effect, agendasetting angle, and combining the concrete case analysis of urban newspaper marketingactivities, finally the development trend henceforth undertook a bold prediction, with a viewto the metropolis daily activities marketing can provide useful theoretical basis and practicalguidance.