Internet Thinking Marketing In The Marketing Of Cable Television Products

In 2004,Cable TV industry IN China began a big wave of digital cable TVs.With the rising of applications of cable digital technology and users' demands,services of digital cable television's have also been that not only just transfer the TV programs and local programs of all provinces,more and more digital pay-TV cable network programs were started to transport and have access to markets.In order to better respond to market competition and promote the development of the industry,the country's digital cable TVs have been carried out a two-way network transformation,and two-way transmission technology applications,so interactive TVs,online games,online education and other value-added services which are different from traditional broadcast television appear,which have higher requirements for cable TVs operators.Guizhou Province is the best province which completed integration earliest,and has a user base with large-scale market operations.Through industry and specialized research firms-Grand Research,the writer extracted professional and authoritative industry survey data,combing with the analysis of the development trend of cable digital televisions and their advantages and disadvantages,research opportunities and threats that Guizhou Radio and Television Network faced through SWOT analysis,in the basis of related theories of marketing and Internet thinking,determine the selection of market positioning and marketing strategies of Guizhou Radio and Television Network,and analyze the system security and technical support about realizing the goals of marketing strategies.The advent of Internet era brings new ideas and energy to the traditional industries,focusing on how to seize this opportunity,this paper re-examined the marketing problems of digital cable television industry and built marketing concepts which are the core of users and enhancing users' perceptions,and analyzed and researched the loyalty that customers are cultivated,the research process and the results have some reference for Guizhou cable TV networks operators and other domestic cable TV network operators.