Research On The Present Situation And Transformation Development Of Chinese TV Sports Programs Under The Background Of Media Convergence

In the context of media integration,traditional media are impacted,and the ecology of TV sports programs is constantly changing.Under the background of media convergence,TV sports programs,as an important content of traditional media communication channels,are in urgent need of transformation and upgrading in the face of continuous squeezing of living space and gradual loss of audience.Omnimedia communication and content production have both opportunities and challenges for TV sports programs.The main object of this paper is the TV sports programs of sports channels affiliated to China Media Group,local sports channels and related financial media platforms,focusing on the large sports events in recent years.Using the method of literature,case analysis and expert interview,this paper firstly determines the scope of research on TV sports programs,and combs the evolution and development of TV sports programs themselves.The research focuses on the survival status of TV sports programs,transformation and innovation,transformation and upgrading encountered difficulties and countermeasures.The existing status of TV sports programs is affected by three factors: external media ecological environment,internal pros and cons factors,and competition and cooperation ecology with new media.In the process of transformation and upgrading,TV sports programs mainly focus on the transformation of content production,integration of media communication,entry of MCNS,game copyright and short video.The transformation and upgrading mainly face the content transformation,the survival predicament and the difficulty of competitors’ competition.The main content quality,increasing the use of new technology,interactive network and station interaction of large and small screens,the establishment of personalized image and the creation of IP,are the countermeasures of TV sports programs in the face of corresponding difficulties.Through case analysis,it analyzes the production and production layout of Chinese TV sports programs in recent years,and summarizes its characteristics and broadcast efficiency,so as to understand the transformation and upgrading of TV sports programs.Through interviews with staff working in radio and television institutions,the author sketches the current survival status of traditional media and TV sports programs,and the corresponding changes made in the face of survival difficulties.The research finds that TV sports programs have a solid foundation,a fixed production mode,rich social resources and production experience,but in the face of the strong impact of new media,the future development of TV sports programs is extremely challenging.The competition and cooperation between TV sports programs and new media provides new ideas for the future transformation and development,which can not only open new communication channels,but also provide brand-new technical support.In terms of content production and communication,deepening media integration and realizing all-media communication is the only way for TV sports programs.Finally,this article proposes suggestions for future development of Chinese television sports program,hoping to contribute to the transformation and upgrading of television sports program in the future.