| The report to the 19th National Congress of the Communist Party of China clearly points out that China has moved from a stage of high-speed growth to a stage of high-quality development.CSSCI sports journals,as an important carrier for the dissemination of theoretical knowledge of sports and the transmission of scientific information,shoulder the responsibility and mission of using new media to disseminating scientific knowledge,constructing their own discipline system and discourse system,leading the discipline of sports to keep up with the trend of The Times,and realizing the high-quality development of CSSCI sports journals.Based on this background,this paper selects the digital transformation of sports CSSCI journals from the perspective of media convergence as the research object,and conducts research through literature method,questionnaire survey method,comparative analysis method,mathematical statistics method and logical analysis method.Through the investigation and analysis of the current situation of the digital transformation of CSSCI sports journals in the perspective of media convergence,the problems and causes of its digital transformation are deeply discussed,and the development strategy of accelerating the integration with new media is sought.This study first the related definition of digital transformation of media convergence and journals and research were summarized,and based on the relevant theory of journalism and communication,management and the present situation of CSSCI periodicals of sports science,select and determine the research framework and related indicators,using technology such as the big data and questionnaire survey to get the data,The relevant status quo and characteristics are analyzed,and the following conclusions are drawn:1.the media fusion of horizon,CSSCI journals of sports science digital transformation present situation:(1)the technology level,CSSCI journals of sports science network platform has been gradually to the hownet clouds collaborative editorial system transformation,cast Shen Bian behavior has become a trend with the integration of digital work,whole is given priority to with PC work,less mobile editorial applications;The network publishing forms are various,the network publishing is the mainstream,the overall development situation is good;All the 11 journals have opened websites and We Chat official accounts,and there is little use of Weibo and mobile clients.There are great differences in the number of fans,the amount of articles read and media interaction,and there is widespread delay in operation and maintenance.(2)At the economic level,65% of CSSCI journals in sports have no investment in digital transformation,and the investment of the rest journals is mainly less than100,000 yuan,only the Journal of Beijing Sport University has more than 200,000 yuan.In terms of market output,the vast majority of periodicals rely on funding from superior units,and some periodicals are funded by layout fees and national social science fund,without value-added income such as advertisements,lectures and conferences.(3)At the main level,the number of editors in the editorial department of CSSCI sports journals is basically less than 6,mainly young and middle-aged people aged 31-51,with a small scale and no full-time new media staff;The users are 18-45 years old students and scientific research workers,who mainly use database,journal website and mailbox to retrieve journal information,contribute articles,obtain articles and communicate with editors.(4)At the content level,the content source and form of CSSCI journals of sports science are relatively single at present,70% of the journals are still electronic or digital media dissemination with paper content,and lack of innovation motivation.(5)At the normative level,China has improved relevant laws and regulations on information copyright protection on the basis of promulgating the Civil Code and revising the Works Law,etc.,but with the continuous development of network technology,the communication of academic journals on new media platforms still lacks a set of operational industry rules and standards;At present,the research on the influence of various new media platforms in the academic circle has begun to take shape.However,there is no unified communication standard,so the reliability and validity of relevant influence assessment is still to be discussed.2.Problems in the digital transformation of CSSCI sports journals from the perspective of media convergence :(1)Lack of attention to the influence of the value of official websites;(2)Lack of operation and maintenance of the "two micro ends";(3)Lack of motivation and responsibility for periodical integration operation;(4)Lack of market vitality and unclear profit model;(5)The top-down awareness of media convergence needs to be improved;(6)The Editorial Department lacks the training of new media talents;(7)The service fails to meet the growing needs of users;(8)Lack of in-depth excavation of the source of journal content;(9)Single content and lack of sustainable innovation;(10)The digital copyright protection of periodicals has not been paid much attention;(11)The evaluation criteria for the influence of new academic media are not perfect.3.(1)Improve the importance of the operation and maintenance of the periodical website;(2)Strengthen the operation and maintenance of the "two micro ends";(3)Change business philosophy,stimulate motivation and responsibility;(4)Establish a digital and market-oriented profit model;(5)Enhance financial media awareness and clarify their own positioning;(6)Pay attention to the training of new media editors of sports periodicals;(7)Insight to meet the multi-level needs of users and audiences;(8)Promote the mutual benefit and win-win situation between the periodical and the audience;(9)Adhere to quality as king,strengthen originality and integration;(10)Enrich content and form,develop sustainable innovation;(11)Pay attention to the copyright protection of new media platforms;(12)Improve the evaluation system of new media influence of periodicals. |
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