Research On The Strategies Of Sports News Promoting The Development Of National Fitness In The Media Convergence Era

In 2014,China's national fitness strategy was promoted;in the same year,China's media industry entered the domestically recognized " Media Convergence Era ".By making use of the characteristics of the normalization of the development and construction of China's Media Convergence,the three-dimensional dissemination of information,the omnipotence of journalists and the expansion of the dissemination effect,this paper studies the positive influence of sports news on the participation of the masses in the national fitness in the era of financial media,which will expand the scale of participation in the national fitness and improve the quality of the national fitness activities,thus enriching the promotion means of the development of the national fitness in China,so as to help Promote the strategy of "healthy China" and speed up the construction of a strong sports country.There are few researches on National Fitness News in the Media Convergence Era integration in China.By using the methods of documentary,expert interview,case analysis and questionnaire survey,this paper analyzes the strategies of promoting the development of national fitness by combining the current situation of sports news in the Media Convergence Era and the problems that hinder the development of national fitness.In the Media Convergence Era,the innovation of National Fitness News meets the bottleneck of personnel transformation and capital,the lack of scale of national fitness publicity,and the lack of service and differential push to the masses,which hinders the development of national fitness.We should increase the support for the transformation of the Media Convergence,innovate the "manufacturing" channel of the National Fitness News,and carry out the specialized "customization" of the National Fitness News,so as to expand the scale of the participation of the national fitness.Under the background of national strategy,we should make full use of the media resources,the social value of sports news,and try to intervene the national fitness with the influence of news.According to the results of the study,the following suggestions are put forward: the government should increase the policy,funds and technical support for the publicity of national fitness,stimulate the initiative of the Media Convergence to the publicity of national fitness;the financial media institutions should improve their political positions,innovate the means of news publicity,strengthen the skill training,make full use of the communication effect of the financial media 1 + 1 > 2,and enhance the social influence of national fitness;and further explore the whole The connotation of people's fitness news is to provide differentiated news services according to the preferences of the masses,and to integrate the media to provide accurate services according to the publicity characteristics of each platform and the masses,so as to promote the expansion of the scale of participation in the national fitness.