Sports World From The Perspective Of Media Convergence Development Strategy Research

"Sports world" from 2002 at the beginning of the creation so far has been the domestic sports documentary film industry bench marking columns from ordinary people to pursue the development of sports culture to use the camera to record the Olympic champion athlete and so on sports training routine and then to the current entertainment culture fusion then entered the stage of "cold media" has experienced four stages of development in a row with the development of the era media era has arrived media integration development has become the important trend of the development of traditional television industry the increasingly rich types of TV programs communication means more and more by the impact of the media development environment The show's ratings are dropping.This paper will analyze the development status and problems of "sports world" from the perspective of media convergence and propose targeted development strategies.Based on this,this paper adopts literature method,case study method and other research methods citing communication theory to analyze the development strategy of "sports world" from the perspective of media convergence.This paper focuses on three aspects: first it analyzes the operation status of "sports man" from the three levels of institution text and audience Secondly the problems existing in the operation of "sports man" column are summarized concisely.Third it tries to explore the development strategy of "sports world" from the perspective of media convergence.The focus of this paper is to analyze the existing problems of "sports man" column from the three levels of media research and propose feasible development strategies from the perspective of media integration.The difficulty of this paper lies in the fact that there are few literatures on the development strategy research of "the world of sports" which are relatively old.Therefore whether the development strategy put forward by combining with the perspective of media integration is feasible or not through the collation of literature materials.The innovation points of this paper are embodied in three aspects: first,the status quo and problems of the column "sports man" are analyzed comprehensively systematically and scientifically by means of media research theory.Secondly,according to the current situation and existing problems of the column based on the theory of media integration the corresponding development strategies of the column are proposed.Stand in the perspective of media convergence the present for the sports world "put forward the optimization of operation mode build green brand image using" UGC"thinking and" Vlog "the content of the present Internet form set up to interact with the audience and conducive to the spread of a variety of channel development strategy in order to achieve the result of better ratings or hits,for domestic same type column innovation to give some reference and reference.