| In recent years,with the rapid development of the Internet,traditional media are facing great challenges.Because of the high-speed impact of new media,traditional media need to seek integration in order to prepare for the challenges.As a special event,sports events have a high degree of concern and influence,which is closely related to the communication content,intensity and effect of the media.Based on those features,this paper mainly analyzes the contents of Chengdu TV's coverage of the 2019 World Police and Fire Games in order to explore the problems and obstacles encountered in the process of media convergence.At the same time,in the process of the rapid development of sports events in Chengdu,the author wants to provide reference for making the quality of sports event communication of the municipal media better.This paper mainly uses the method of literature study,case analysis,content analysis and mathematical statistics.This paper includes five parts.The first part and the second part elaborates the research background and the research purpose of the media integration of the large-scale sports events,defines some concepts,and selects some previous research to analyze.The third part mainly describes the research methods and the selection criteria of research sampling.The fourth part mainly expounds the current situation of the development of Chengdu TV station and the process mechanism of media integration,analyzes the reports on 2019 World Police and Fire Games by Chengdu TV station,and puts forward the problems encountered in the media integration process of Chengdu TV station at present.The fifth part is about conclusions and suggestions.The main conclusions of this paper are as follows: traditional media branding will gradually change to personal IP;traditional media lacks of user's thinking and its integration mode is rigid in the process of media convergence;short video reporting is gradually emerging;live sporting events may become the next development trend of videos. |
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