Study On Body Consumption Of Female Students In Colleges And Universities From The Perspective Of Consumerism

Consumption is an important link in the process of social reproduction.It is a behavior and process of using social products based on specific economic and social relations in order to meet people’s various needs.In the consumer society,people are in the consumption environment every day,whether active or passive,consumption has already run through People’s Daily life.With the continuous development of economy and the continuous prosperity of commodities,people’s consumption of things has been transformed into consumption of symbols.As the group with the most consumption ability,women are an important part of symbol consumption.With the development of The Times,body consumption plays an important role in consumption activities.As the name implies,body consumption is a consumption activity with "body" as the main body.The prevalence of body consumption not only stems from people’s own attention to the body,but also from the influence of consumerism and capitalist logic.In order to increase their own charm index,people maintain their bodies from inside to outside,which also increases the consumption of water.At the same time,the development and popularization of beauty and makeup technology make people more and more willing to invest in their own body,body consumption has gradually become the focus of people’s consumption.Women are the absolute main force of body consumption,and college girls are the representatives of young women,showing more personalized characteristics in body consumption.Based on the physical consumption as the research core,in the context of a consumer society,the present college girls in physical consumption do the relevant research,in the survey is given priority to with structured interview,questionnaire survey is complementary,from the perspective of consumerism,through to the college girls physical consumption behavior questionnaire and depth interview,the present situation of the present college girls physical consumption,according to the facts The study found that the types of body consumption of college girls mainly focus on three aspects: clothing,face and body.In the new era of college girls,their body consumption presents the characteristics of anxiety,symbolization,network and autonomy.It is found that the body consumption behavior of female college students is the intermediary to strengthen self-identity and social identity,the important link to maintain social relations,the logical choice of employment market,and the influence of consumption culture environment.In addition,the body consumption behavior of college girls will also have positive and negative effects on themselves and the society.The positive effects are mainly reflected in improving self-identity and enhancing self-confidence.It can meet the needs of college girls in social communication;Can promote good interpersonal relationships;It can help build the image of women in the new era.The negative influence of body consumption is mainly reflected in the network borrowing consumption which makes college girls fall into consumption crisis.Network consumption leads to the alienation of interpersonal communication;Too much attention to material enjoyment and lack of spiritual consumption;Irrational consumption leads to extravagance and waste.Aiming at the negative impact of college girls’ physical consumption,this paper puts forward suggestions for establishing a scientific and rational concept of physical consumption,giving play to the leading role of school education,giving play to the auxiliary role of family education,and enhancing the publicity and guidance of the mass media for the concept of scientific consumption.