A Study On The Body Consumption Phenomenon Of Male Facial Attracting Influencers On TikTok

With the development of consumer society and mass media,consumerism and hedonism are flooding our lives.In this consumer-oriented world,more and more objects have become commodities for consumption,and the body consumption became a very important position in all consumption.While it is true that the consumption of women’s bodies has been a long-standing issue in all corners of society,the male body is also becoming a hot consumer product in the historical trend.With the promotion of media technology and popular culture,the male body has become a commodity to be displayed in the cabinet for people to enjoy and consume.Especially in the Tik Tok short video platform,the face-field has become the most important field,and male facial attracting influencers are sought after by countless users,and have created many Tik Tok trends.This paper analyzes the phenomenon of male body consumption on the Tik Tok short video platform,explores the current situation of functional alienation,symbolization and vulgarization of the male body,and also explores the technological,social and cultural background factors that trigger the trend of male body consumption,including the fast development of media technology,the pursuit of capital profits and the diversification of social gender culture.Finally,the paper discusses the problems of over-entertainment,false return of women’s rights and hidden male discipline,and offer thoughts and suggestions.