Research On College Students' Consumption Concept Under The Trend Of Consumerism

The trend of consumerism is the mainstream ideology and consumption value concept of western capitalist society,which conforms to the internal logic of capitalist pursuit of profit maximization and surplus value.Since the emergence of the United States in the1920 s,with the strengthening of economic globalization,the trend of consumerism has spread to every corner of the world.It promote the consumption of life is to realize the ultimate happiness concept deeply affects people's consumption behavior and concept,make people pay more attention to personal things and ignoring the spirit world and moral construction.In the 1980 s as China's reform and opening up,the contact between countries is increasingly close,the western capitalism in the developed countries to the Chinese capital output at the same time,consumerism trend subsequently spread,consumer behavior and values of western society,lifestyle deeply influence the young people in China.In recent years,with the further development of the Internet revolution,greatly promote the development of the society each industry and the emergence of the emerging industrial sector,innovation of science and technology will bring people the change of ideas;Internet technology and intelligent technology in the use of consumption,for the people's consumption life provides the network shopping platform and more convenient way of payment,social material products greatly enrich and the development of science and technology provides the material basis for people's consumption;,on the other hand,in the face of existing in the development of China's economy in recent years the situation of "relative surplus production",the government took a series of loose fiscal and monetary policy,expand domestic demand,encourage the general public through consumption to drive economic development,all this is objectively to further accelerate the spread of consumerism trend in China.Contemporary college students commonly known as the "90 after" belongs to the society,they are accompanied by the growth of China's reform and opening up the generation is shouldering the important task of social development,school and college students themselves,has not yet formed a mature values and discrimination,and with the idea of the pursuit of fashion and advanced concept of consumption,there is no independent economic ability on economic basis,so vulnerable tothe influence of consumerism,to form a wrong consumption idea and value orientation.This paper is dedicated to the consumerism trend of college students' consumption status quo(including the consumption object and consumption,consumption psychology and consumption process)in order to use marxism to guide the consumption of college students.