Study On Consumerism Influence Consumption Attitudes Of College Students And Corresponding Countermeasures

Consumerism,originated from the US at the end of the 19 th century,floods the western hemisphere of capitalism in accordance with the trend of economic globalization.With the deepening of Reform and Opening up in China,its society and economy has been improving continuously,resources enriched by a large margin,the living condition and consumption level of citizens drastically promoted,hence comes capitalism that plays a profound role in citizens' living and purchasing habits as well as their values.College student constitute majority of the social group that is susceptive to new inventions and concepts.The value system of college students is gradually invaded by consumerism from the west.More and more students succumb to the temptation of materialism,deviating from the path of correct consume attitudes,starting to irrationally compare with each other and excessively waste social recourses,and beginning other wrongdoings.All above indicates that consumerism,an ideology countering some traditional Chinese virtues including diligence,resilience in hard times and economization has been inflicting a negative influence on the ideas and values of these students.If the public doesn't stand up to campus consumerism,it will corrupt students' mind,restrain them from becoming the mainstay of China's future and bearing the responsibility of rejuvenating the nation.To target the severe influence of consumerism on values and consumption attitudes of college students,this article will explicate it from fiver aspects and raise corresponding solutions.The first part of the article is to deliver the background of the times when consumerism prevails,to comment on researches at home and abroad,and to explain the theories on which the article is based and its practical implications;the second part is to define consumerism in a scientific way,analyze its features and theories;the third one is to present a survey of the influence of consumerism on consumption attitudes of college students and its statistical analysis;the forth part analyzes the reasons that lead to the profound influence—mainly an aggressive penetration of western consumerism,facts in economy that are happening to China's transitional period,the lack of guide in consumption culture in universities,misleading family cultivation,public development of consumerism fueled by the media,etc.The fifth part brings forward practical solutions such as enhancing education on the socialist core value system,improving campus environment,fully drawing out family's guiding potential,and reinforcing regulation over mass media and its guidance,in order to fend off and offset the negative influence that consumerism exerts on college students,to cultivate scientific values in students as well as consumption attitude education.