The Problems And Countermeasures Of College Students’ Consumption View In The New Era Under Trend Of Consumerism

Ideological trend of consumerism is the product of the production of capitalism developed to a certain stage.With the advancement of globalization,it was introduced into our country and spreads rapidly throughout the country.As a group that has not fully entered the society,college students are inexperienced in the world,active in thinking and strong in accepting new affairs,which makes them more easily affected by the consumption concept,behavior and mode of western society.Therefore,clearly revealing the nature under the guise of consumerism and enhancing the ability of college students in the new era to resist the intrusion of consumerism will help guide college students in the new era to form a scientific concept of consumption and better grow and become talents.Based on the theory of consumerism trend of thought and the theory of consumption view of college students in the new era,this paper investigates and analyzes the consumption view and consumption status of college students in the new era by means of questionnaire survey.On the basis of the understanding of the main consumption sources,consumption psychology,consumption pattern,consumption structure and the current situation of consumption education of college students in the new era,the overall trend of consumption of college students in the new era is analyzed,and the phenomenon of comparison consumption,herd consumption,emotional consumption,conspicuous consumption and symbolic consumption among college students in the new era is analyzed.From the perspectives of social environment,colleges,families and individuals,this paper analyzes the reasons for the deviation of college students’ consumption concept and consumption behavior in the new era under the influence of consumerism.Finally,combined with the analysis of the reasons,respectively from the four perspectives of society,colleges,families and individuals to explore the new era of college students’ consumption concept guidance and cultivation of the path and strategy.Give full play to the combined role of society,universities,families and individuals,actively guide college students in the new era to resist the negative influence of the invasion of consumerism,encourage and guide college students in the new era to cultivate the correct consumption concept and regulate bad consumption behavior,and also provide path reference and strategic guidance for the guidance and cultivation of consumption concept of college students in the new era.In addition,college students in the new era should also pay attention to strengthening their ability to resist consumerism.Rationally view and analyze a variety of social trends,including consumerist thought,gain insight into the negative factors hidden behind capitalist ideology,the impact and impact on college students’ consumption views in the new era,insist on arming their minds with Marxist consumption thought and Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era,and improve their ability to resist the negative influence brought by consumerist thought.