Consumerism Trend Of The Study On The Impact Of College Students’ Consumption

The arrival of the era of economic globalization, the western values and way of life to spread in ourcountry people’s life, work and study, has become more and more impact on our country college students’ideas and way of life. Consumption is every social people’s basic behavior, college students as a specialculture capital with consumer groups, they have strong ability to accept, but in physiological andpsychological still not mature, resist ability is very weak, which makes consumerism trend is in violation ofthe campus, college students’ correct rational consumption concept development. At present, the collegestudents, there are many consumer issues, this not only increased the economic burden of parents of studentsand college education management difficulty, also directly affect college students’ world outlook, the outlookon life and values of the formation and development. Therefore, this article aims to in-depth understanding ofcollege students’ consumption status and consumption concept to guide students to resist consciouslyconsumerism violations, set up the scientific and healthy consumption concept.This paper based on the practice, through the questionnaire interview, literature collection, comparisonresearch, combined with the form of the ideological and political education, marxism theory, economics,psychology, humanities and social science theory knowledge, the paper states the consumption, consumption,consumerism, etc on the basis of the concept of the four areas (hunan, Shanghai, chongqing, xinjiang)6universities (south China university, hunan university, Shanghai normal, Shanghai foreign language,chongqing university, shihezi university) was carried out through random sampling survey. College students’group from the basic consumption situation of college students’ consumption present situation investigation,test its consumption have consumption tendency, and then according to the understanding of consumerismand the cognition of rational consumption investigation and inspection of the college students’ currentconsumption situation, and based on the data available, the definition of consumerism several dimensions, tosee whether the college students’ consumption by the influence of consumerism trend. Then from the society,school, family and the students themselves from such aspects as the proposed boycott consumerism trend ofthe harmful effects of countermeasures and education way.