Researc On The Guidance Of Ideological And Political Education Of Network Public Opinion In Colleges And Universitise In The Micro Era

The development of informatization represented by the Internet marks the arrival of a new era.With the explosive development of information and communication technology,mobile terminal equipment and various new media,especially micro-media platforms such as Weibo,WeChat,and micro-video,the media ecology has undergone tremendous changes,indicating that the use of micro-users is becoming more popular,and micro-information is fragmented.The arrival of the "micro era" with the main features such as micro-content diversification,micro-communication and high-efficiency.Network public opinion is related to the development of media.The rapid development of Internet technology makes the dissemination of social public opinion information more rapid and uncontrollable.The resulting wave of negative public opinion needs to be paid attention to and channeled in a timely manner.Stable high point,according to People’s Daily Online’s "2021 University Public Opinion Risk List",student safety,campus management,student status management,inappropriate words and deeds,violations of discipline and law,academic misconduct,and teachers’ moral anomie have become hotspots in online public opinion incidents.Changes in the media have had an important impact on ideological and political education,but at the same time,they have provided good observation and research methods.Therefore,it is necessary to use "micro" to spread the word and use "micro" to promote behavior,and to do a good job in colleges and universities under the background of "micro era" The research work on the guiding mechanism of ideological and political education of network public opinion is of great significance to improving the network literacy of netizens in colleges and universities and doing a good job of ideological and political education in colleges and universities in the new era.This paper is guided by Marxist theory,problem-oriented,based on Xi Jinping’s important exposition on the guidance of Internet public opinion,the functional theory of Internet ideological and political education,and the theory of media communication,and adopts literature research,investigation research,case analysis and interdisciplinary research.It aims to conduct in-depth research on the guidance of ideological and political education in colleges and universities under the background of "micro era".In addition to the introduction,the full text is divided into the following three sections:The first part is the basic theoretical research of the thesis.This paper starts from the interpretation of the related concepts of "micro era","college network public opinion",and "ideological and political education".The characteristics and types are defined,and the necessity of ideological and political education guidance of college network public opinion under the background of "micro era" is analyzed from the perspective of theory and reality.The second part is the empirical analysis of the research object,and conducts research on the current situation of online public opinion guidance in colleges and universities in the "micro era".A more comprehensive analysis is made,and on this basis,the problems and causes of the guidance of network public opinion ideological and political education in colleges and universities in the "micro era" are summarized.The third part is the analysis of the practice path of the research topic.This paper follows the principle of people-oriented and comprehensive governance,and starts from the three dimensions of guiding subject,guiding process and guiding platform,and constructs the guidance mechanism of network public opinion,in order to promote the background of "micro era" The healthy development of network public opinion in colleges and universities provides valuable countermeasures.