Research On The Network Public Opinion Channel Of Colleges And Universities

College and university are important positions to promote the network propaganda work.Network public opinion of college and university is an important platform for network propaganda work well.It is necessary to promote network propaganda work and to strengthen the network ideological position construction in college and university by innovating the concept and the path of dredging and guiding of network public opinion.On the one hand,research on the dredging and guiding path of network public opinion in college and university has a certain theoretical significance.It is not only a topic based on the current situation of network public opinion research,but also the introduction of the dredging and guiding principle of ideological and political education.On the other hand,research on the dredging and guiding path of network public opinion in college and university is a highly applied topic.It is of great practical significance to the network public opinion work itself,education and management of college and university,development of student,implementation of national policy.Dredging and guiding of network public opinion in college and university has a solid theoretical foundation.Through the deep excavation of these theories,further clarifying the concept,the elements and its characteristics,work objectives of dredging and guiding.The present status of university network public opinion work exists four problems,which are passive and conservative idea of work,the imbalance content of work,simple methods of work,small efficiency of work.It further demonstrates the necessity of constructing the dredging and guiding path.The dredging and guiding path include implementation strategy and safeguard measure.Among them,the implementation strategy is to achieve the specific implementation of the path by forming a team,communicating with object,enriching the methods and optimizing the environment.The safeguard measure is to strengthen the protection of the path through the overall coordination and regular feedback assessment.