| With the rapid development of computer and network communication technology, network has been enjoying great popularity and wide range of application all over the world. In other words, it has revolutionized people’s lifestyle and habits, becoming the very center for ideas collection and distribution as well as the amplifier of public opinion. Thus the net era has come.College students are the most active ones in the social network group, for on one hand, they are both users and beneficiaries of online information, spreading information and expressing their own ideas through the net, while on the other hand, they are publishers and creators of online information as well. They tend to express their opinions on a certain event and offer their suggestions, and then upload them to the net for discussion and publicity, posting words to influence others’views, behavior and benefits to such a degree that a consensus is finally reached --- the online public opinion. Therefore, in recent years, the research and study on online public opinion concerning college students has become the hot issue government and theorists have paid attention to.However, the recent study in this aspect tends to focus more on case and empirical study. This paper, nevertheless, is the theoretical study and generalization of online public opinion of college students, based on the combination of theoretical study, empirical analysis and systematic analysis at home and abroad. Such a theoretical generalization based on the real situations in colleges and universities is expected to play a significant role in guiding the practice concerning online public opinion of college students.The paper mainly focuses on six aspects. The first part is the detailed information on both public opinion and online public opinion of college students on a thorough and objective basis.The second part starts with the analysis of the contributing factors of online public opinion, followed by the illustration of its main body, object and carrier. To be specific, the main body of online public opinion is the public in the society, including netizens, network opinion leaders, internet markets, etc.; its object is the topic that can attract the attention of the main body, their active participation, communication and discussion as well, that is, public issues; carrier refers to the public opinion platform to which people resort for their feelings or benefits, which mainly refers to the Internet.Thirdly, both the positive and negative effects of online public opinion are touched upon. In positive respects, online public opinion is the effective way and method for the common people to participate the management of state affairs; it is the important basis of scientific decision made by national departments and leaders, the platform for social emotional adjustment, which can better help the government to change the management concept, promote the public issues to be put on the agenda, promptly handle public crisis or events, and elevate the social responsibility of the public. At the negative end of the spectrum, online public opinion is likely to produce irrationalities, post false information and rumors, affect the basic judgments of the public, impact the mainstream values, and form illegal online public relation, giving rise to mass disturbances and increasing the difficulty in controlling public events.In the fourth part, the paper introduces the contents, ways and features of expression, etc., which online public opinion mainly focuses on, pointing out the problems concerned, and analyzing the contributing factors through such aspects as management laws, monitoring system, guidance mechanism, analytical mechanism of online public opinion, as well as the lack of media literacy of college students themselves.Next, it illustrates the necessity of enhancing the guidance of online public opinion of college students, in terms of the need to elevate college students’net literacy, to strengthen and improve the ideological and political education of college students, to maintain on-campus security and stability, and keep the steady and sustainable development of both our country and the society.In addition, the paper also probes into the solutions to the management mechanism of online public opinion of college students. It suggests that in order to better manage the online public opinion of college students, it is of great importance to make good use of the guidance of ideological and political education, to enhance college students’ media literacy, education in value judgment, net ethics, information quality and laws. It is of equal significance to build coordination mechanism, communication mechanism, management support mechanism, mechanism of information collection, research and judgment, early warning mechanism, emergency and solution mechanism, etc. More importantly, it is also essential to guide the construction of management mechanism of online public opinion of college students, to establish and improve the expression mechanism of the appealing of public opinion, psychological counseling mechanism, promote the very combination of online virtual society and the real social management, set the stage for the positive interaction between the public and the government, and improve the response system of online public opinion of college students.In conclusion, the paper focuses on online public opinion of college stduents, which is of great significance both in theory and in reality in terms of the effective ideological and political education, timely understanding of the demands regarding interests and other aspects, and the acquisition of dominance as well as initiative in the ideological field. It is expected that the research concerned in this paper can be inspiring and beneficial to the making of related policies,legal regulations, and also timely and effective monitoring scheme on public opinion. |
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