The Problem Analysis And Countermeasure Research On University Students' Network Public Opinion

With the continuing improvement of China's overall national strength, the advancing process of industrialization of information and the the rapid development of science and technology, the communication of network information has become the" fourth media" following newspaper, radio and television and is one of the main platform for reflection of the social public opinion.Comparing with the former threee medias, the main difference lies in its carring special function as the interactive communication. Besides, the communication of network wins the favor of people for its abundant information, the rapid communication, and the width of its audience. But the development of network information has caused our attention.With the increasing expansion of Chinese netizen and with the enriching constructure of its users, the infulence of internet on socitety can not be ignored.Internet public opinion is the inevitable product of network communication. In terms of the public appeal, the publicity of all sectors of society and the supervision of government's implementation, internet public opinion does a good thing, which is directly related to the construction of a harmonious society in china. Internet public opinion plays a very important role in China's political life and social life. As the meeting center of high-quality, high cultural talents, universities are influenced by contemporary social ideology. So the author thinks it is necessary to have a deep and meticulous research on university network public opinion, to have a full understanding of the characteristics and laws behind it and to analyzes the causes of the problems, so as to carry out the correct and effective supervision, management and guidance.Along with the rapid development of internet public opinion in universities, this paper is aimed at bring about new demands and challenge for the work of ideological and political education and security issues in universities, under the theme of building a harmonious soceity, under the new situation of constructing harmonious campus. Besides, this paper also has an objective analysis of how to clearly realize the internet university public opinion, how to correctly guide public opinion, how to supervise public opinion.To ensure the stable and healthy development of the network public opinion, is conducive to building a harmonious society, colleges and universities is conducive to the work of Ideological and political education, help to build the correct, fresh, truth-seeking, innovative university culture, university network public opinion is now a hot issue, is a worthy of study and explore the direction, the author thinks to have to say and enthusiasm to join the nearly three years of research in the field of heating, and strive to be able to talk about a bit of innovation, for our country university network public opinion research questions to help on a helping hand. Due to the university student network public sentiment many manifestations, and with the development of network in constant evolution and development, the author think that only by means of theoretical analysis and research to solve the university student network public opinion is far from enough, deficiencies in research and master data and information have limitations, the theoretical level is not high, research is not deep enough, in the future work and study need strengthening public management knowledge, in the practice of constantly explore more practical to explore a set of feasible, implementation is strong, the obvious effect of students' network public opinion countermeasure and proposal.And in the thesis, the issue of how to enhance the requiring, supervison,guiding and treatment of the internet public opinion in the present case is discussed. At last, this paper expounds how to eliminate the negative impact of the internet public opinion, how to actively create a fresh and healthy environment of network public opinion and how to make it a powerful and unique new field for ideological and political education in universities.