Research On The Communication Of Happy Peking Opera

In recent years,"enhancing cultural confidence" and "enhancing cultural soft power"have been put on the national strategic level.From the depths of history,drama reappeared in the public with the advantages of national,cultural and educational unity.In 2017,the Central Committee of the Communist Party of China issued the Opinions on the Implementation of Traditional Chinese Opera on Campus.Provinces and cities responded positively and carried out the campus communication practice of traditional Chinese opera in succession,among which the campus communication series of traditional Chinese opera animation was welcomed by many schools and students due to its unique advantages.In 2019,the Ministry of Culture and Tourism purchased the Happy Peking Opera course through public bidding,which is planned to be promoted to primary and secondary schools across the country,and the first batch of pilot in Hunan Province."Happy Peking Opera" is a opera animation course,through the obscure rhyme into interesting drama animation story,broke the audience stereotype of drama,in a "fun" way into the primary and secondary school music classroom,widely welcomed by teachers and students,is of great significance in the opera spread.Happy Peking Opera adopts the communication concept of "audience-centered",integrates drama communication into the campus life of teachers and students,and creatively solves the problem of insufficient communication subject.The story narrative,animation expression,the new expression of drama,and the initiative of communication audience.In addition,by integrating organizational communication,mass communication and interpersonal communication,Happy Peking Opera gives full play to the advantages of traditional media and new media to the extreme.In general,The Happy Peking Opera has realized the perfect combination of "extensive audience,authority of communication subject,diversity of communication content and image of communication mode".To sum up,the author believes that if the traditional art is in a weak position in the usual communication system,it needs to broaden its vision and seek for development in the new communication system.Current opera campus transmission is facing the transmission power,communication content adaptability,insufficient audience initiative,deep communication effect,only from the government,school,social dimension optimization opera campus spread ecological field,at the same time the strengthening of "audience centered" communication idea,pay attention to spread audience hierarchy and diversity,diversified communication form and communication platform advantage,realize opera transmission and campus spread barrier-free fit,to achieve rapid development.