Research On Systematic Governance Of Social Public Opinion Under New Media Environment

The development of Internet technology is advancing by leaps and bounds.With the acceleration of technological iteration and the prosperity of social media,the decentralization,circle,socialization and fragmentation of communication have brought a huge impact on the ecology of online public opinion.The traditional unified public opinion governance concept,mode,means,It is increasingly difficult to adapt and reconcile the method with the current complex social public opinion governance needs.At the same time,in the period of social transformation,various contradictions are highlighted,and it is often difficult to reach a constructive social consensus in public discussions in the Internet space,or "chicken and duck talk" or "chicken feathers in one place",and the gap between official and public opinion fields causes social credit costs The steep rise,the generation of "information cocoons" and "network echo walls" by algorithm recommendations intensify group polarization,and the coercion of online public opinion by capital forces has made the expression of public opinion increasingly "populist".Therefore,from the perspective of public opinion governance,it is urgent to make an effective response,avoid the previous unified individual advance,avoid a single perspective and local thinking,focus on the deep-seated social reasons behind public opinion,and face various problems and contradictions in reality.Systematically promote the coordinated co-governance of multiple governance dimensions such as government,media,market,rule of law,and citizens.In view of this,starting from the system theory,this thesis comprehensively uses research methods such as empirical analysis and literature analysis,and takes the special action of "Qinglang·’Rice Circle’ Chaos Remediation" as an example.In-depth research on the roles,functions and connections of the "four elements" of media,netizens,and online communities in public opinion guidance,laws and regulations,self-discipline conventions,etc.The following three governance paths,the“collaboration-participation” rule governance complex paradigm shift,points out the boundaries of responsibility and power under the interaction between the government,the platform and the online community,and then forms a new communication pattern,enhances the influence of mainstream discourse,and cultivates citizens.Rational and clear public opinion ecology with the goal of standardizing online expression.