Research On The Guidance Of Network Public Opinion In Nanning From The Perspective Of Public Relations

In the era of we media,public can make comments on the Internet through mobile terminal such as mobile phones and Pads.These comments spread,collide and gather in the network which forms a consistent view,attitude or opinion.And at this time,network public opinion emerged.The impact of network public opinion on society is enormous.On the one hand,it enhances citizens’ right to speak and makes some positive,health and reasonable voices spread.On the other hand,it also has inevitable negative functions.Partial one-sided,extreme and false speech,severely disturbed social order and brought enormous challenges to government management.For this reason,General Secretary Xi Jinping stressed that the public opinion work on the Internet as the most important task of propaganda and ideological work,clear network space,and create a good network of public opinion environment..In this context,this article takes netizen observer group as an example,takes the government public relations as an entry point,expounds the building progress of the Nanning municipal government’s network public opinion guidance work,analyzes the problems in the Nanning municipal government’s network public opinion guidance work,and corresponding countermeasures and suggestions for the problem.This article through retrieving and researching the literature about the public relationship,the internet public opinion,and the relationship of government public relations and internet public opinion guidance,took netizen observer group as an example,systematically explained the current state of internet public opinion guidance work in Nanning,from the background of the event,the selection of topics,the evaluation of the organization process and the effectiveness,analyzed the problems such as difficult setting of topics,imperfect guiding mechanisms,limited influence of activities,and unsystematic evaluation of effects,proposed that planning precise and effective activities,establishing a sound internet public opinion guidance mechanism,establishing a brand of activity,and introducing third-party assessment methods,raising the effect of internet public opinion guidance in Nanning.