Research On The Public Opinion Guidance Countermeasures Of Network Public Events In The New Media Environment

With the continuous popularization of the network,the new media environment has caused profound changes in the way of information dissemination,media format,and public opinion.The emergence of new media platforms such as Weibo and WeChat has changed the traditional mode of communication between the government and the public.The control of public opinion is no longer in the hands of the mainstream media.The public events of the Internet will quickly lead to the participation of the whole people in the cyberspace.The strong network public opinion will continue to gather together,which will have a major impact on the values,order and government decisions of the society.Influence,therefore,the work of public opinion guidance is directly related to the political security of the country and the effective governance of society.The research on public opinion countermeasures of network public events has also become the theoretical support to promote China's service-oriented government.The new media environment provides a convenient way for the public to understand and participate in public events,and has an important impact on the government's public decision-making and governance model.In the face of the increasingly transparent process of network public events,the government's traditional public opinion guidance model has Unable to meet the enthusiasm of public political participation and ease the pressure brought by public opinion,the research on public opinion guidance measures of network public events has important practical significance.This paper analyzes the evolution process of public opinion in the public events of the network,analyzes the characteristics of public opinion in the new media environment,and combines the current situation of public opinion guidance in the current network public events in China,directly confronting the government response,the weakening of mainstream media dominance and social contradictions.It is difficult to resolve the problems in the process of public opinion guidance,and propose different levels of guiding countermeasures in order to promote the micro-development of the practice and theory of online public opinion governance in China.The full text is divided into the following aspects: Firstly,based on the review of existing research,the related concepts and theoretical basis of public opinion guidance of network public events are sorted out,and the characteristics of new media environment are analyzed.Secondly,through the evolution process of public events on the network public events The analysis,combined with the new characteristics of sensation and the current situation of public opinion guidance,explores the causes of problems in the work of public opinion guidance;finally,it provides an achievable countermeasure for the establishment of China's network public opinion guidance system for the existing problems: The first point is at the micro level to enhance the ability of netizens to express their interests,build a high-quality government response platform.The second point is at the middle level to establish a platform for social common governance networks to resolve social conflicts,and conflicts of interest.And the last point is at the macro level to reintegration of media construction to promote the integration of public opinion fields and produce key changes,strengthen the new situation formed by the integration and effective public opinion guidance.