Research On Function Highlighting Means Of WeChat Official Account News Title From Foreground Perspective

News title is the core of news,and it is the summary and epitome of news content.Its conciseness,information transmission and creativity make it a special zone in language.The We Chat Official Account news title is another type of language zone,because it is the product of the integration of network language and title language,so the We Chat Official Account news title itself has more distinctive characteristics.Although many scholars have carried out research on news headlines,most of them are on the characteristics of news headlines and the writing skills of news headlines.This paper takes the foregrounding theory as the framework to analyze the foregrounding phenomenon in all aspects of news headlines on We Chat Official Accounts.Functionalists believe that situation and function are two aspects of the motivation of text stylistic activation,that is,only in a specific situation,a prominent language form can play its unique function.Situational context includes two parts: linguistic context and non-linguistic context.The news title of We Chat Official Accounts is a part of the news,so we must analyze the news title of official account in the linguistic context of the news.News headlines have many functions,but for We Chat Official Accounts news headlines,attracting function is its primary function.In order to attract the audience’s attention,the language of the news title of We Chat Official Accounts is concise,novel and peculiar.Therefore,in the context of news,in order to make the title language of We Chat Official Accounts concise,novel and peculiar,news editors have made unconventional "deviations" in the lexical,syntactic and pragmatic levels of news titles.At the lexical level,the words that violate the conventional expression in the title are placed in the foreground position to attract the audience by means of word transfer and word creation Grammatically,it makes the grammatical structure of the title language different from that of the conventional language by directly omitting the quantifier and using the object after the verb-object verb,so as to attract the audience;On the pragmatic level,it deliberately violates the "maxims of quantity" in the cooperative principle,compressing or expanding the information of the title,so as to attract the audience to read the title.At the same time,some news headlines also use parallel means,repeating some specific words,phrases and sentences in the headlines,which also helps the news headlines achieve the foregrounding effect,thus effectively attracting the audience to read the headlines.Through analysis,we think in the language environment,through the use of deviation and parallel means make We Chat Official Account news headlines foregrounding is an effective strategy,realizing the function of the title to attract the news editors can learn to draw lessons from,but in the process of application,should also pay attention to the principle of news authenticity and objectivity,pay attention to follow the modern Chinese grammar rules,can not blindly in pursuit of attracting eyeballs and unlimited deviating from the routine,so can effectively enhance the attraction of the title,so as to achieve the purpose of the news spread smoothly.