Researchonthe Content Communication Strategy Of Tan Dun’s WeChat Public Account

This article combines communication science,analyzes its daily push content through content analysis,studies its content dissemination strategy,explores the advantages and existing problems of its WeChat official account in the process of content dissemination,and chooses art and culture dissemination from self-media Tan Dun’s WeChat official account as the research object.And on this basis,it puts forward feasible suggestions and strategies for the optimization and improvement of content dissemination on the Tan Dun WeChat public account of We-media,art and culture communication.Based on the analysis of the content style,content type,and content release time tendency of the content pushed by Tan Dun’s WeChat public account,the research and analysis comes from the content dissemination strategy of Tan Dun’s WeChat official account in the media,art and culture communication category,namely,establishing the communication path on the Tan Dun WeChat official account platform,establishing the distributed matrix communication on the Tan Dun WeChat official account platform,and establishing the Tan Dun WeChat official account platform The interactive communication space on the website summarizes the content marketing strategy of Tan Dun’s WeChat official account and its advantages in content communication.Research has shown that the strategic behavior of Tan Dun’s WeChat official account in the process of content dissemination in the media,art and culture communication category is conducive to the development of the content dissemination of its official account,but there are also some problems and shortcomings,and there is certain room for development and improvement.It is hoped that based on this,we can inspire the same type of WeChat official accounts to take advantage of content dissemination,optimize platform dissemination paths,and promote the better development of self-media,art and cultural dissemination public accounts.