A Study On The Title Language Of The Wechat Official Account Of China Education News

The rapid development of the new media has brought great changes to the media environment in our country,which brings great impact to the traditional media such as newspapers and television.Only by adapting to the changes of media environment,catering to the background of media integration,and creating a full-platform matrix,can traditional mainstream media maintain and expand its influence on public opinion in the new media era.The General Office of the State Council has issued the Opinions on Accelerating the Deeply Integrated Development of the Media,which clarifies the general requirements for the deeply integrated development of the media from three aspects,in order to better guide the news media to follow the trend of media integration at the national level.This provides a good opportunity for the academic circle to study the language application of traditional mainstream media on the new media platform.As the national education daily with a large circulation in China,China Education News takes newspaper as the leading and fulcrum,and builds an all-media matrix of print media,network media and palm media.In the palm matrix,the Wechat official account of China Education News ranks among the top educational Wechat official accounts in a short time.There must be some reasons for us to ponder.China Education News can have such a big influence on the Wechat public account,whether it is related to the use of its title language,it is worth our in-depth discussion.Through the statistical analysis of the title language of the Wechat public account of China Education News,this paper finds that the title language of the Wechat public account of China Education News has the characteristics of clear center,good at doubting,rich emotion and outstanding industry attributes,which make it different from others.This paper holds that the background of The Times,the purpose of running a newspaper,the nature of the media and the psychology of the audience are the main factors affecting the use of title language.At the same time,this paper also finds that there are three problems in the title of Wechat official account of China Education News: strong subjective tendency,unconcise title language and non-standard punctuation marks.Therefore,from the perspective of language communication,this topic puts forward three suggestions:objective reporting of facts,reducing redundant information and following language norms.