The Official Account Of WeChat In Guangzhou

The vigorous development of the new era has revolutionized the traditional way of communication.In the wave of new media,we Chat public accounts have become an important part of the current information dissemination.The We Chat public platform is loved by the majority of users because of its convenient operation,high timeliness of interpersonal communication,the richness of content push and the accuracy of message push.In the face of the advent of the new media era,many enterprises and individuals attach great importance to the construction of new media platforms,and most of them have opened We Chat public accounts.Taking the "Guangzhou Matouqin Tribe" We Chat public platform as the research object,this paper conducts a comprehensive analysis and research on the development reasons,development overview,report content,success,existing problems and development strategies of the public platform.This article consists of three parts: introduction,main text,and conclusion.The introduction section mainly introduces the research objects,research objectives,research significance and research methods,and expounds the relevant research status.The body of the paper consists of three chapters.The first chapter mainly sorts out the currently more active We Chat public platform related to Matouqin,and focuses on the development of the "Guangzhou Matouqin Tribe" We Chat public platform.The reasons for the development of the platform,the life of its creators,and the urgency and naturalness of the social background and the needs of the times are analyzed.The second chapter elaborates the audience profile of the "Guangzhou Matouqin Tribe" We Chat public platform,and conducts a detailed analysis and study of the content of the report from the aspects of the platform’s push time and frequency,title,content source,presentation form,reading volume,and reporting characteristics.The third chapter first expounds its success from the two aspects of the communication strategy and influence of the "Guangzhou Matouqin Tribe" We Chat public platform,and then puts forward the shortcomings of the "Guangzhou Matouqin Tribe" We Chat public platform,and puts forward reasonable suggestions and development strategies for its existing problems,in order to have better development in the future.In chapter FOUR,the concluding section summarizes the content of the whole text and summarizes the views.