Research On Social Responsibility Evaluation Of DJ Water Culture Enterprise

In recent years,with the vigorous development of our economy and society,the strategy of "building a strong socialist culture" is put forward,and the cultural industry is embracing good development opportunities.However,recently,the phenomenon of "toxic teaching materials" and "vulgar film and television works" in the cultural industry has aroused public opinion and caused serious harm to the physical and mental health of minors in particular.Therefore,the social responsibility of cultural enterprises has gradually been paid attention to by administrative departments and the public.Water culture enterprises have the characteristics of the cultural industry.The products they produce are mainly water-related creative products and spiritual products,such as disaster prevention and avoidance science audio and video and water-saving and water-protecting posters,which can effectively spread water culture and guide the public’s water awareness and attitude.At present,the academic circle has made some achievements in the research of the social responsibility theory of cultural enterprises,but there is a relative blank for the water culture industry.In order to standardize and guide water culture enterprises to consciously fulfill their social responsibilities,we must establish a scientific and comprehensive social responsibility evaluation system for water culture enterprises based on the reality of water culture industry.Based on this,this paper takes DJ Company,a water culture enterprise with a history of more than 60 years,as the research object,draws lessons from the "pyramid" social responsibility model,bases on the reality of water culture industry,and combines relevant policies and regulations opinions to determine the influencing factors and evaluation index system of water culture enterprise social responsibility evaluation.In the index system,there are four first-level indicators such as economic responsibility,nine second-level indicators such as financial position,and 27 third-level indicators such as annual revenue capacity.This paper proposes a comprehensive evaluation method of water culture corporate social responsibility based on expert knowledge and public cognition.AHP(Analytic hierarchy Process)is used to determine the weight of expert indicators,entropy method is used to determine the weight of public indicators,and fuzzy comprehensive evaluation method is used to combine the evaluation of experts and the public to form the overall evaluation of DJ company’s social responsibility performance.The evaluation results show that the evaluation system and evaluation method of water culture enterprise social responsibility proposed in this paper can show the social responsibility performance of water culture enterprise comprehensively,objectively and accurately.The main innovation of this paper is to construct a social responsibility evaluation system of water culture enterprises,and adopt a comprehensive evaluation coupled with experts and public investigation.At the same time,the study found that DJ company’s social responsibility performance is generally good,but there are obvious weaknesses in the dissemination and promotion of advanced water culture and employee career planning.On this basis,this study further proposes strategies and suggestions for improving social responsibility of water culture enterprises.