| Under the era background of global tourism,with the continuous rise of cultural tourism and cultural innovation industry,the public’s demand for the quality of ancient town tourism is constantly improving.The ancient town tourism has gradually shifted its focus from sightseeing aesthetic demand to spiritual and cultural demand.The inheritance,protection and uniqueness of the ancient town’s regional culture have increasingly become the focus of everyone’s attention.Therefore,a more complete,systematic and culturally unique visual image identification system for ancient towns has gradually become the basic requirement of the current cultural and tourism era.The visual image design system for ancient towns with more multiple perspectives,dimensions,more mature,rich in regional cultural characteristics,and more in line with the aesthetic needs of the public spirit is the requirements of the times,and also an important challenge for designers.Yaoba Ancient Town,known as the "Sichuan Guizhou Corridor" and the "Ancient Tea Salt Road",is a famous cultural town,film and television base and Buddhist holy land in Sichuan and Guizhou,which gathers the rich historical culture and ancient customs in Sichuan and Guizhou.Chen Zhihua,an expert in ancient architecture at Tsinghua University,praised it as "a living fossil of ancient dwellings in southern Sichuan",and Yu Dan,a famous scholar,called it "a living ancient town".This topic takes the visual image design of Yaoba Ancient Town in Luzhou City as the research object,deeply excavates the historical context,folk culture,cultural value and other cultural genes of the regional culture of Yaoba Ancient Town,conducts research and analysis from the perspective of artistic design,and puts forward more detailed and specific countermeasures against the existing problems of the visual image of Yaoba Ancient Town from the starting point of improving the regional cultural tourism environment and spatial visual quality of Yaoba Ancient Town,It also carries out a more complete design concept and design practice plan,and carries out a series of design practices in combination with the use of modern art design techniques that meet the needs of the current aesthetic trend.It also hopes that the research of this topic can provide more perfect suggestions for the overall visual image design of Yaoba Ancient Town,and make up for the deficiencies in the current visual image design research of Yaoba Ancient Town,At the same time,it also plays a more positive role in promoting the inheritance and protection of traditional culture in Yaoba Ancient Town. |
